Growth Marketing Director

About Mirakl

Mirakl, established in 2012, is a pioneer in the marketplace innovation sector, providing businesses with the tools to thrive in the platform economy. The company’s suite includes the Mirakl Platform for launching and managing marketplaces, Mirakl Connect for AI-powered multichannel selling, Mirakl Ads for retail media, and Mirakl Nexus, an agentic commerce infrastructure.

Operating globally with dual headquarters in Boston and Paris, Mirakl supports over 450 marketplaces and a network of 100,000+ third-party sellers. Its clientele includes renowned brands such as Macy’s, Decathlon, Carrefour, Asos, and Airbus Helicopters. The company employs more than 750 people across nine international offices and is recognized as a member of the French Tech Next40.

Mirakl’s culture is shaped by five core values: collaborative teamwork, results-driven execution, proactive excellence, continuous learning, and client empowerment.

The Role and Team

The Growth Marketing Director role is part of the EMEA Marketing team of ten professionals led by VP Marketing EMEA, Hélène Kehren. The team is responsible for field and digital marketing efforts across multiple business lines in the EMEA region. This position focuses on elevating Mirakl Connect’s inbound marketing capabilities, specifically enhancing digital growth and AI-driven demand generation.

Key Responsibilities

• Design, implement, and continuously improve an end-to-end inbound marketing funnel for Mirakl Connect's SMB segment across EMEA, emphasizing digital channels from traffic acquisition to lead conversion.
• Lead, mentor, and develop a team of three digital marketing professionals to maximize their growth and outcomes.
• Collaborate with AI strategists and sales to leverage AI-driven automation to scale demand generation efforts and increase funnel velocity while minimizing manual processes.
• Manage organic search visibility including GEO and SEO initiatives, and provide comprehensive funnel performance analysis with KPIs like CPL, acquisition cost, and pipeline contribution to drive ongoing enhancement.
• Work cross-functionally with global marketing leadership, content creators, sales, and revenue operations teams to produce conversion-oriented assets and ensure efficient lead management and feedback mechanisms.
• Oversee vendor and agency partnerships pertinent to EMEA marketing activities.

Candidate Profile and Experience

• Over 7 years of experience in growth, demand generation, or performance marketing within B2B mid-market SaaS environments.
• Demonstrated success managing SEO, SEM, GEO, paid social campaigns across platforms like Meta and LinkedIn, as well as email automation on a large scale.
• Experience leading or mentoring small marketing teams.
• In-depth expertise in inbound funnel mechanics, paid/organic channels, and conversion optimization strategies.
• Proficient in utilizing AI tools for campaign ideation, audience segmentation, copywriting, and performance improvement.
• Strong analytical acumen to convert data insights into actionable marketing decisions.
• Excellent collaboration skills across international and multifunctional teams, emphasizing knowledge sharing and teamwork.

Tools and Language Requirements

• Familiarity with HubSpot, Salesforce, 6sense, LinkedIn Ads, Google Ads, Meta Ads, and Google Analytics.
• Fluent English proficiency (C2 level) is mandatory; French or German language skills are advantageous.

Perks and Benefits

• Public transport reimbursement covering subscription costs.
• Health insurance plans tailored for individuals or families.
• Monthly meal allowances.
• A hybrid working model with four days onsite and one remote.
• Access to partner gyms and wellness amenities with allowances.
• Paid vacation days prorated annually.

Hiring Process

• Introductory conversation to discuss background, motivations, and role/company fit.
• Business interview focusing on experience, problem-solving, and impact assessment.
• Values interviews and a practical use-case presentation with cross-functional team members to evaluate alignment with company culture.
• Final decision communicated promptly, followed by offer details and next steps.

Additional Information

Mirakl values diverse experiences that exceed typical job requirements, fostering a culture prioritizing continuous improvement and innovation. The hiring process incorporates AI tools for efficiency, but final recruitment decisions remain human-led.