Growth Marketing Executive

About the Role

IotaRise is an AI-driven company devoted to creating products that automate customer support, enhance lead generation, and improve overall customer experience. Their key solution, IotaBot, is a trusted AI-enabled platform that automates customer conversations on various channels including websites, Instagram, and email. The Growth Marketing Executive will play a pivotal role in driving business expansion through digital marketing strategies beyond basic advertising.

Responsibilities

• Design, initiate, and refine campaigns on LinkedIn Ads and Google Ads.
• Generate targeted B2B leads utilizing Apollo.io’s platform.
• Develop and maintain focused prospect lists tailored for outreach.
• Craft and implement strategies to boost conversion rates.
• Analyze campaign performance data to enhance ROI continuously.
• Collaborate closely with the company’s founder to experiment with and scale novel marketing initiatives.
• Conduct keyword research and analyze competitors to sharpen marketing approaches.
• Support optimizing landing pages to increase conversions.
• Contribute to content marketing efforts on LinkedIn and other digital outlets.
• Monitor marketing key performance indicators and produce detailed reports.

Requirements

• 1 to 3 years’ experience in digital or growth marketing roles.
• Proven proficiency in managing LinkedIn Ads campaigns.
• Practical experience running Google Ads campaigns.
• Demonstrated ability using Apollo.io for generating quality leads, a mandatory skill.
• Strong knowledge of B2B lead generation methodologies.
• Excellent verbal and written communication capacities.
• Data-driven mindset equipped to make decisions backed by analytics.
• Highly self-driven and effective in remote work settings.
• Quick learner with aptitude for independent execution.

Preferred Qualifications

• Experience marketing Software as a Service (SaaS) products.
• Basic understanding of SEO and content marketing techniques.
• Familiarity with AI tools like ChatGPT, Claude, or Gemini.
• Skills in email marketing and marketing automation technologies.

Why Join IotaRise?

• Engage directly with the founder;
• Fully remote role, offering geographical flexibility;
• Chance to contribute to building an AI SaaS startup from its early phase;
• Opportunity to try innovative marketing strategies;
• High degree of ownership and rapid career advancement;
• Flexible working conditions.

Application Process

Candidates interested in digital marketing, lead generation, and AI product development are encouraged to apply by submitting a resume together with a brief note explaining their suitability for the position.