Growth Marketing & AI Marketing Executive

About the Company

Funding Sathi, operated by IGA Financial Private Limited, is a rapidly expanding fintech business based in the Mumbai–Thane region. The platform supports MSMEs and corporates with tailored debt solutions through banks, NBFCs, private credit funds, and other financial institutions.

Role Overview

The company is seeking an AI-driven Growth Marketing Executive who can strengthen brand visibility, bring in qualified inbound business, support founder-led branding, and use modern AI tools to speed up content and campaign execution.

Growth Marketing

• Plan and run full-funnel B2B growth marketing initiatives from strategy through execution.
• Generate high-quality inbound leads through a mix of organic and paid channels.
• Design scalable lead generation systems and funnels.
• Work on improving website conversion rates and overall campaign performance.

Founder Branding and PR

• Handle the LinkedIn presence of the founders.
• Develop and publish thought leadership content.
• Create and support personal branding plans.
• Coordinate podcasts, webinars, media coverage, and PR-led visibility activities.

AI-Enabled Content Marketing

• Produce marketing content with AI tools for LinkedIn posts, blogs, articles, case studies, customer stories, email campaigns, newsletters, corporate decks, product notes, and marketing collateral.

Social Media Management

• Manage Funding Sathi’s presence on LinkedIn, Instagram, X, YouTube, and Facebook.
• Publish content, track engagement, and help grow the brand’s online community.

SEO and Organic Growth

• Conduct keyword research and improve on-page SEO.
• Strengthen content SEO, Google Business Profile optimization, and website content updates.
• Work on AI search optimization, including AEO/GEO approaches.
• Drive organic traffic growth through consistent optimization efforts.

Performance Marketing

• Run campaigns across Google Ads, Meta Ads, and LinkedIn Ads.
• Optimize campaigns, landing pages, and A/B tests to improve performance.
• Track return on investment and make data-backed improvements.

Analytics and Reporting

• Measure and report on website traffic, lead generation, campaign ROI, organic growth, engagement, and marketing dashboards.

Required Background

The ideal candidate should have 2 to 5 years of experience in growth or digital marketing, preferably in B2B environments such as fintech or SaaS. Strong LinkedIn marketing knowledge, excellent writing ability, SEO basics, Google Analytics (GA4), paid ad platform experience, marketing automation exposure, and an analytical mindset are important for success in this role.

AI Tools and Technical Exposure

Hands-on experience with ChatGPT, Gemini, Claude, Canva AI, CapCut, and Notion AI is mandatory. Experience with Zapier, Make.com, n8n, HubSpot, and Mailchimp will be considered an added advantage.

Ideal Candidate Profile

The best fit for this role will have an AI-first approach, strong creativity, solid storytelling skills, ownership-driven execution, a data-led decision-making style, comfort working directly with founders, and a startup mindset with a strong bias toward action.

KPIs

• Increase in qualified inbound corporate leads.
• Growth in founder LinkedIn reach and engagement.
• Improvement in organic website traffic.
• Better social media growth and engagement.
• Increase in marketing-qualified leads.
• Stronger campaign ROI.
• Improved SEO rankings.
• Regular publication of high-quality content.

Compensation

The compensation package is CTC 6–8 LPA, along with performance-based incentives.

Location and Work Arrangement

This is a work-from-office position based in Thane, Mumbai, India.

Eligibility

Graduation is not mandatory for this opportunity.