Growth Manager

About the Role

At Salmon Group Ltd, deposits represent a major avenue of growth that has rapidly expanded, and we are now seeking a Growth Manager to lead the next phase of scaling. This role focuses tightly on acquisition with strong marketing expertise and product collaboration. You will be responsible for managing the entire user funnel—from awareness and acquisition through to churn and retention—building a seamless connection between marketing, product, and business functions without having a dedicated engineering team. Your main goal will be to serve as the key growth alignment point across departments.

Key Responsibilities

• Devise and implement comprehensive growth strategies for deposits in partnership with the business team, prioritizing testing, scaling, and discontinuing initiatives.
• Manage the budget allocated for deposit acquisition and make strategic spending decisions.
• Gain deep user insights regarding needs, fears, and trust elements influencing their financial decisions.
• Conceive and execute impactful experiments personally—from launching new channels to developing landing pages—and oversee their deployment.
• Leverage data and sector analysis to identify compelling experiments that earn team confidence, coordinating cross-functional campaigns across paid channels, onboarding experiences, and retention initiatives.
• Analyze core deposit performance indicators such as Customer Acquisition Cost (CAC), activation rate, average balance, retention, reactivation, and customer lifetime value (LTV) to uncover leverage points and design experiments that drive results.
• Establish a robust system for tracking experiments to ensure knowledge accumulation and continuous improvement over time.

Qualifications and Skills

• Minimum five years of experience in growth, performance, or product marketing roles, preferably in fintech, banking, or digital consumer services sectors.
• Proactive self-starter who can originate ideas and execute them without waiting for direction, able to energize teams and provide and receive constructive feedback.
• Proven history of running tests that were deployed and influenced key metrics positively.
• Comfortable interpreting product metrics and using tools such as Google Analytics, AppsFlyer, Tableau, along with Meta, TikTok, and Google Ads platforms.
• Experience conducting qualitative and quantitative user research including interviews, segmentation analysis, market studies, and signal detection.
• Regular use of AI tools to assist in prototyping, creative variants, analysis, and automating repetitive tasks, applying critical judgment rather than unquestioning reliance.
• Strong project management capabilities to juggle multiple initiatives without losing focus, with the discipline to prioritize effectively.
• Fluent English required; knowledge of the Philippine market is advantageous but optional.