Growth Content Manager (Sports & Prediction Markets)

Role Overview

In this position, you will design and deliver high-impact content for the sports segment, with a strong emphasis on major US leagues and competitions such as the NFL, NBA, MLB, NHL, college football, and college basketball. You will be accountable for the content schedule and for coordinating publication across web, SEO/AEO, affiliate, social, and related distribution paths so that the content stays current, commercially valuable, and aligned with important sporting events and trading activity.

You will work closely with experts in SEO/AEO, paid media, affiliates, social, and product to make sure the content contributes to both audience expansion and commercial results.

Responsibilities

• Own and maintain the sports content roadmap across web, SEO/AEO, affiliate, social, and other distribution routes.
• Create end-to-end content strategies tied to major US sports, including NFL, NBA, MLB, NHL, college football, and college basketball.
• Spot timely opportunities linked to key matchups, major sporting events, seasonality, betting interest, and activity in prediction markets.
• Partner with internal specialists in SEO/AEO, paid acquisition, affiliate, social, and product teams to ensure content matches channel goals.
• Make sure content drives organic visibility in search engines and AI answer experiences, improves audience engagement, supports affiliate outcomes, and helps conversion targets.
• Write briefs for in-house and external writers, editors, and subject matter experts.
• Track how content performs and use the findings to sharpen planning, prioritisation, and delivery.
• Coordinate with internal and external partners to support digital PR initiatives.
• Set up detailed reporting and tracking for SEO and AEO performance.
• Improve and expand AI-assisted content production workflows to accelerate output.
• Work with internal stakeholders on ASO production and reporting.
• Stay informed about developments in US sports, prediction markets, betting markets, SEO/AEO, affiliate activity, and social media trends.

Requirements

• Background in sports content, iGaming, or another digital content-focused role.
• Strong knowledge of major US sports, especially the NFL and NBA, along with solid awareness of MLB, NHL, college football, and college basketball.
• Experience building and running content calendars across multiple channels.
• Familiarity with prediction markets, betting markets, odds, futures, props, picks, or similar sports wagering concepts.
• Substantial experience in digital PR, SEO/GEO, or related digital content disciplines.
• Ability to collaborate across specialist marketing functions such as SEO/AEO, Paid, Affiliate, Social, and Product.
• Strong editorial judgement with the ability to balance speed, accuracy, audience value, and commercial relevance.
• Analytical approach with the ability to read performance data and translate it into content priorities and compelling narratives.
• Comfort working in an innovative, fast-moving, and performance-focused environment.

Perks & Benefits

• Competitive pay and benefits package.
• Opportunity to help create and shape a fast-growing sports and prediction markets content vertical.
• Flexible remote work arrangement.
• Collaborative, energetic environment centered on innovation and performance.
• Access to leading tools for SEO, analytics, content, and growth.

Additional Information

The ideal candidate will have deep knowledge of US sports, understand how fans engage with and trade around sporting moments, and be able to turn that insight into a commercially effective content calendar.

Data Processing Notice

Artificial intelligence tools may be used to review resumes/CVs against the role requirements to help the recruitment team assess applications more effectively. These tools provide recommendations to support human review and do not replace human judgment. Final hiring decisions are made by people who consider the tool output together with other relevant information. For more details about personal data processing, candidates may contact the employer.