Group Chief Marketing Officer (CMO)

Role overview

This is a senior leadership opportunity for a Group Chief Marketing Officer to steer and grow the marketing function across several fast-scaling digital entertainment brands in the iGaming space. The role calls for a leader who can combine strategic planning with hands-on execution, especially across high-performing digital channels. You will be responsible for building a unified marketing approach that supports acquisition, brand development, and performance goals while contributing to commercial decisions, new launches, and international growth.

Core accountabilities

• Shape and own a single marketing strategy across the portfolio, keeping it aligned with broader business goals.
• Direct the end-to-end marketing approach, covering performance marketing, brand building, content, and product marketing activity.
• Lead growth across key acquisition channels including SEO, PPC, affiliates, display, programmatic media, and paid social.
• Design, organize, and coach a strong marketing team, supported by effective processes and scalable operating systems.
• Work with the executive team on commercial planning, partnerships, and opportunities for new brands and new markets.
• Foster a measurement-first culture where campaigns are tracked, optimized, and judged against KPI and ROI targets.
• Allocate marketing budgets in a way that improves efficiency, strengthens performance, and supports long-term growth.

Requirements

• Background in a senior marketing leadership position within iGaming, online casino, sports betting, affiliate marketing, or a similar digital business.
• Experience in startup or scale-up settings, ideally with a record of building or accelerating consumer-focused digital brands.
• Strong command of performance marketing and digital acquisition, with a clear understanding of conversion-led growth.
• Ability to set brand direction and creative tone while still focusing on measurable commercial results.
• Analytical, data-led mindset with experience using insights to improve marketing effectiveness and return on investment.
• Proven people leadership skills, including hiring, scaling, and motivating international teams.
• Entrepreneurial approach and comfort working in fast-moving, competitive, and changing markets.

Benefits

• Competitive fixed pay with an appealing performance-related bonus plan.
• The chance to lead group-level marketing for fast-growing digital entertainment businesses.
• Senior role with direct influence on growth and expansion strategy.
• High-autonomy environment with strong ownership and pace.
• Flexible work arrangement with remote working available.
• International team culture centered on collaboration and innovation.
• Opportunity to create and scale marketing systems and teams globally.

Additional information

This role is advertised on behalf of a partner company, which will handle applications and the next stages of the process. Selection is managed by the hiring company’s internal team after an AI-assisted matching and shortlist review process. The application data may be processed under applicable data protection rules, including GDPR, and candidates may exercise rights such as access, rectification, erasure, and objection. AI tools may support parts of screening and assessment, but final hiring decisions remain human-led.