Grafiker / Brand Designer (m/w/d) - Teilzeit 20-30h

About the Role

BEARPAW PRODUCTS is seeking a passionate Brand Designer who understands brand architecture deeply—not just executing tasks, but shaping a distinctive visual identity for a growing brand. This role involves creating and managing the corporate identity system, ensuring all visual elements convey the brand's essence and are consistently applied across all channels.

Key Responsibilities

• Develop and maintain BEARPAW's Corporate Identity (CI) system, including colors, typography, imagery style, layout grids, tone, and application guidelines. The system should be alive and actively used by internal teams and partners.
• Design product imagery for online shops, dealer materials, and trade fairs, enhancing product photos through expert photo editing and composition.
• Create templates for social media platforms (Instagram, TikTok, YouTube), newsletters, presentations, and internal documents that are easy to apply by non-designers, ensuring visual consistency.
• Conduct product photography in various settings, crafting lifestyle and detailed shots that effectively showcase the product before it reaches customers.
• Contribute to brand strategy by visually positioning BEARPAW in new markets, categories, and collaborations, acting as a brand developer rather than just a contractor.
• Lead the development of new sub-brands or product lines from concept to visual system, recognizing when distinct branding is necessary.
• Manage BEARPAW’s visual presence at trade shows and events, including booth design, roll-ups, giveaways, and presentations, aligned with the CI and deadlines.

Qualifications

• Must have a portfolio demonstrating the creation or management of comprehensive corporate identity systems or brand worlds, not just isolated projects.
• Highly proficient in Adobe Creative Suite (Illustrator, InDesign, Photoshop) and able to work independently with these tools.
• Strong system thinking ability to design visual systems usable by others.
• Competent in interpreting vague briefs into clear, compelling visual directions and presenting them effectively.
• Experienced in print production requirements including color modes, bleeds, and prepress standards.
• Preferred skills include familiarity with Figma for template systems, experience in sports/outdoor/premium product sectors, basic packaging design knowledge, and international marketing considerations such as multilingual and cultural adaptation.

Benefits

• Flexible trusted working hours with up to 100% remote work depending on role, excluding mandatory events.
• Unrestricted permanent contracts, up to 30 days of vacation annually to promote work-life balance.
• Monthly coaching sessions with team leads and opportunities for continuous personal and professional growth through scale-up coaching.
• Regular team and company events fostering community and collaboration across our brands and social impact initiatives.
• Access to a global network through leadership membership in an influential international entrepreneurs' organization.
• A culture with flat hierarchies encouraging active involvement, responsibility, and passionate collaboration to realize company visions.
• Monthly product vouchers and exclusive discounts from various reputed companies.

Additional Information

• This position offers a permanent, full-time contract.
• Encouragement to apply even if not all qualifications are met; willingness and courage are valued.
• Application response aimed within 14 days; inquiries welcome if delayed.
• Cover letters are optional but welcomed to share motivation and background.

About BEARPAW & BUCKLE & SEAM

BEARPAW is a fast-growing global archery brand committed to inspiring people to uncover their potential. The company invests in educational initiatives via its DOA Foundation. Alongside, Buckle & Seam produces leather goods as a social-impact brand, contributing a percentage of net sales to education projects and the AMN School, striving for positive social change through high-quality products.