Google Ads / PPC Strategist (eCommerce) - Remote (Australia/New Zealand)

About the Role

Right Hook Digital is looking for a dedicated and commercially savvy Google Ads Strategist specialising in eCommerce to join their expanding Google team. Operating fully remotely across Australia and New Zealand, this full-time position involves working within AEST/AEDT business hours from 9am to 5pm with flexibility. Candidates should bring 2 to 4 years of Google Ads experience, ideally gained in eCommerce or agency environments. The annual remuneration can reach up to AUD 100,000 including superannuation.

Company Overview

Right Hook Digital is a globally reaching performance marketing agency focused on scaling eCommerce brands in sectors such as fashion, health and fitness, and beauty. Their team comprises top-tier, collaborative professionals passionate about delivering outstanding results while maintaining an enjoyable work culture.

Key Responsibilities

• Manage and optimise Google Ads campaigns across Search, Shopping, Performance Max, Display, Demand Generation, and Video channels for a range of eCommerce clients.
• Maintain daily oversight of account health including budgets, pacing, performance tracking, and proactive fine-tuning.
• Precisely construct and launch new campaigns, ad groups, and structured shopping feeds.
• Perform keyword research, analyze search terms, and manage keywords continuously.
• Design and implement A/B testing strategies on ad copy, bidding methods, and audience segments.
• Coordinate with creative teams to develop and align advertising assets.
• Create detailed, insight-driven performance reports and engage in client communications.
• Participate actively in client meetings and internal strategy discussions to represent and advocate for managed accounts.
• Stay updated on Google Ads innovations, beta releases, best practices, and ensure policy compliance.
• Scale campaigns based on data and ROI targets, troubleshoot tracking issues, and oversee tag implementation.
• Develop and maintain product feeds using tools like DataFeedWatch and Google Merchant Center.

Candidate Requirements

• 2 to 4 years of practical experience managing Google Ads in eCommerce settings, including agency or multi-client exposure.
• Expertise in campaign types such as Search, Shopping, Video/YouTube, Demand Generation, and Performance Max, with the ability to prioritise these effectively.
• Proven capability to handle significant advertising budgets responsibly.
• Analytical mindset with the ability to interpret performance metrics critically and ask insightful questions.
• Strong verbal and written communication skills in English, comfortable engaging directly with clients both in correspondence and meetings.
• Highly self-driven and proactive working remotely without requiring constant supervision.
• Collaborative attitude, sharing successes and raising concerns early, contributing beyond immediate responsibilities.
• Willingness to occasionally attend meetings aligned with US business hours, as needed.

Preferred But Not Mandatory

• Experience using feed management platforms like DataFeedWatch.
• Exposure to other paid media platforms such as Meta and TikTok.
• Familiarity with Google Tag Manager and setting up conversion tracking.
• Experience managing cross-channel campaigns involving platforms beyond Google Ads.
• Holding Google Ads certifications in Search, Shopping, or Performance Max.
• Prior experience working with eCommerce brands based in the US or Australia.

Why Join Right Hook Digital?

• Benefit from a fully remote and flexible work environment.
• Collaborate with a high-achieving global team of marketing professionals.
• Engage with dynamic and fast-growing eCommerce clients.
• Be part of a culture that encourages innovation, continuous learning, and personal development.
• Opportunity to earn bonuses and participate in long-term engagements.