Global Marketing Director - Luxury Ready-to-Wear Brand

Overview

Mode Executive seeks a distinguished Global Marketing Director for an elite luxury Ready-to-Wear fashion house renowned worldwide. This pivotal leadership role requires an individual with a commercial mindset and a profound background in luxury marketing, who can formulate and execute global brand strategies while enhancing commercial results and fostering customer engagement on an international scale.

Role Purpose and Reporting

Situated in London, the role reports directly to the CEO and closely collaborates with senior leaders in Creative, Product, Commercial, Retail, Wholesale and E-commerce divisions. The appointee will steer the global marketing department, managing brand communications, integrated campaigns, digital marketing, public relations, partnerships, and customer engagement efforts to amplify global brand presence and drive sustainable growth.

Key Responsibilities

• Devise and implement a global marketing plan aligned with the company's strategic goals and brand vision.
• Lead the planning and delivery of seasonal campaigns, product debuts, fashion week programs, and brand activations at all consumer interface points.
• Ensure consistent brand positioning worldwide, tailored to be relevant across critical international markets.
• Supervise all marketing channels including digital platforms, social media, CRM, content creation, paid media, events, and experiential marketing.
• Collaborate closely with Creative and Product teams to guarantee marketing aligns authentically with brand identity and narrative.
• Direct global PR and communication strategies, manage agency partnerships, and nurture relationships with media, industry figures, cultural collaborators, influencers, and VIP clientele.
• Discover and foster strategic partnerships and collaborations to elevate brand visibility and cultural impact.
• Coordinate with E-commerce teams to enhance customer acquisition, retention, conversion rates, and lifetime value using data-driven marketing techniques.
• Support Retail and Wholesale units with promotional programs, client engagement tactics, store events, and launches in international markets.
• Oversee global marketing budgets, agency relationships, and campaign outcomes ensuring solid return on investment.
• Recruit, mentor, and cultivate an effective international marketing team encouraging cross-department cooperation.
• Keep abreast of market trends, competitor actions, and changing consumer behaviors to seize opportunities for innovation and expansion.
• Set clear KPIs and regularly present campaign performance and commercial results to executive leadership.

Required Qualifications and Attributes

• Extensive senior-level marketing leadership experience within luxury fashion, with emphasis on Ready-to-Wear sector.
• Proven track record designing and executing worldwide marketing strategies for prestigious luxury brands.
• Deep knowledge of luxury brand positioning, consumer psychology, and omnichannel marketing frameworks.
• Strong background in managing integrated marketing initiatives across both digital and traditional mediums.
• Expertise in PR, communications, influencer relations, brand partnerships, and cultural interactions.
• Excellent commercial insight capable of balancing enduring brand value and immediate business targets.
• Experience collaborating effectively with executive teams and creative departments in dynamic luxury settings.
• Outstanding leadership skills with a history of developing high-achieving marketing teams.
• Robust analytical skills to leverage customer intelligence and performance data in strategic planning.
• Exceptional oral and written communication, presentation abilities, and stakeholder relationship management.
• Entrepreneurial, collaborative mindset suited to fast-paced, founder-driven, or high growth environments.
• Passionate about luxury fashion, craftsmanship, and curating engaging customer experiences.