General Manager, Brand & Marketing

About the Company

Mad Mex is returning to the bold, original flavour-first identity that defined its beginnings. The brand is committed to delivering fresh, unapologetically Mexican food with a strong “Por El Sabor” spirit, and aims to become Australia’s most loved Mexican brand.

With more than 75 restaurants and ongoing expansion, the business is investing heavily in its brand, story, culture, and customer connection as it enters a new growth phase.

About the Role

Mad Mex is looking for a General Manager of Brand & Marketing to guide the next stage of its brand transformation and commercial expansion. This is primarily a brand leadership position, with marketing acting as the mechanism that brings the brand strategy to life.

The role is responsible for shaping how the brand appears across every customer and business touchpoint, strengthening perception, emotional connection, and long-term brand value while also supporting commercial performance.

You will oversee the brand direction and lead the marketing function so that all market-facing activity remains aligned with strategy, emotionally engaging, and commercially effective.

Key Responsibilities

• Set the standard for the brand across all major touchpoints, including stores, customer experience, product, and digital channels.
• Lead the marketing team to deliver original, effective, and brand-led campaigns.
• Build the annual marketing strategy and plan together with the leadership group.
• Support brand growth, digital initiatives, and revenue-focused activities across channels.
• Track marketing performance and ensure spend delivers measurable return on investment and business impact.
• Introduce new ideas and tools into marketing, including AI, to improve effectiveness and efficiency.
• Manage agencies, influencers, and other external partners to maintain brand consistency and results.
• Oversee the marketing budget, forecasting, and performance reporting with attention to both brand and commercial goals.

Candidate Profile

The ideal candidate brings deep brand and marketing leadership experience, a commercial mindset, and the ability to lead in a fast-moving, growth-oriented environment.

Why Join Mad Mex

This is an uncommon opportunity to influence the future of a well-loved brand. You will help drive the El Sabor strategy and play a central role in making Mad Mex stronger, more distinctive, and more connected to its customers.

Experience and Skills Required

• At least 10 years of experience in brand management and marketing, including 5 or more years in a leadership position.
• Background in challenger brands is preferred.
• Experience leading marketing in fast-paced, scaling, or competitive brand environments.
• Multi-unit retail experience.
• Strong understanding of how marketing supports revenue and commercial growth.
• Hands-on knowledge of brand, digital, social, loyalty, and campaign marketing.
• Comfort using data, customer insights, and performance measures to make decisions.
• Creative thinking with a willingness to question traditional marketing methods.
• Experience managing teams and delivering outcomes in changing environments.
• Interest in innovation, future-focused thinking, AI, and digital advancement.

Additional Information

This role is based in Sydney, New South Wales, Australia and is a full-time, onsite position.

The employer did not specify salary, number of openings, education requirements, or application deadline in the source information.