Fractional Head of Brand & Communications

About Groovon

Groovon is pioneering a global movement aimed at transforming the broken music industry by advocating for fair discovery, equal reach, and fair remuneration for music artists. The current landscape undervalues artists with negligible earnings from streams while algorithms heavily favor only the top 1%, rendering most artists unseen. Our mission is to reconnect the live music experience with the digital world, rewarding loyal fans and fostering an interactive music culture powered by a technology platform designed specifically for live music.

Role Overview

We are seeking a Fractional Head of Brand & Communications to lead Groovon's global presence, ensuring bold, mission-driven communication that cannot be overlooked. The role involves ownership of Groovon’s brand identity and integrated marketing communications, leading a small team, driving content strategy using AI tools at scale, managing PR and media relations, and amplifying compelling stories from artists and fans. This position reports closely with the founding team and other fractional leaders.

Key Responsibilities

• Lead and energize the brand and communication efforts to firmly establish Groovon's movement worldwide.
• Maintain and evolve the brand’s visual identity, tone of voice, and guidelines across markets.
• Plan and implement integrated marketing campaigns spanning branding, content, social media, and PR, ensuring a unified and mission-focused narrative.
• Recruit and manage a team of 2–4 professionals across content, social, and communications, fostering a high-performing culture.
• Develop and execute content strategies across social, editorial, podcasts, email, and platform channels, leveraging AI tools for rapid and scalable content production.
• Drive PR and media relations to secure earned media and position Groovon's leadership and mission within music, tech, and cultural media outlets.
• Highlight human stories of artists and fans to make the movement relatable and tangible.
• Collaborate effectively with the CMO, CTO, and commercial leads as part of a senior fractional leadership team.

Qualifications and Experience

• At least 10 years of senior-level experience in brand building, marketing communications, or integrated marketing.
• Demonstrated success in creating or significantly shaping a brand’s identity and narrative from an early or transformational stage.
• Strong expertise across brand positioning, content creation, social media strategy, and PR/media relations with no major gaps.
• Proficient with AI-powered content creation tools and capable of producing and distributing content efficiently across digital platforms.
• Experience working in a fractional or portfolio leadership role handling multiple responsibilities with senior output.
• Background in music, entertainment, media, or cultural brands preferred but not mandatory.

Ideal Skills and Attributes

• Adept storyteller and excellent copywriter across diverse formats.
• Hands-on experience managing social media channels including Instagram, TikTok, LinkedIn, and YouTube, with a knack for community growth and engagement.
• Proven ability to win earned media coverage and cultivate strong media relationships.
• Creative thinker with a strong commercial mindset and a builder’s determination.
• Self-motivated, disciplined, collaborative, comfortable working in ambiguous and dynamic environments.
• Passionate about music, entertainment, and culturally driven initiatives.

Compensation and Commitment

This role offers equity ownership in Groovon along with cash compensation provided upon the completion of a current funding round. The expected time commitment is a minimum of 10 hours per week, with remuneration adjusted according to experience.