Founding Go-To-Market (GTM) Lead

About Slingshot AI

Slingshot AI has created Ash, the pioneering AI dedicated to mental health, aiming to make supportive care more accessible and empowering individuals to transform their lives as they desire. Our international team encompasses expertise in machine learning, product development, engineering, conversational design, clinical care, growth, and operations, with offices located in New York City and London. We are a well-funded Series A startup, having raised $93 million from premier investors including Andreessen Horowitz and Radical Ventures.

Role Overview

We are seeking our inaugural Founding GTM Lead to collaborate closely with leadership in establishing and executing our B2B go-to-market strategy. Reporting directly to the CEO, Neil Parikh, you will serve as both a strategic advisor and hands-on executor, driving our credibility and engagement with payers, employers, health systems, and government entities. This role integrates business development with product vision and market feedback to secure our first enterprise clients and develop enduring relationships.

Key Responsibilities

• Collaborate with founders to refine commercial strategy, including channel focus, pricing structures, and demonstrating clinical and economic value to target clients.
• Manage entire sales pipeline from initial engagement through contract finalization, ensuring diligent follow-up, legal coordination, and deal progression.
• Establish GTM operational infrastructure, including implementation of CRM systems and accurate pipeline tracking for leadership oversight.
• Create and maintain sales and marketing assets such as presentations, one-pagers, case studies, and ROI analyses tailored for executive stakeholders.
• Generate a robust top-of-funnel through targeted account research, outreach, meeting bookings, and relationship management across key sectors.
• Monitor market intelligence including competitor activities, buyer behaviors, and unmet needs to continually sharpen positioning and pricing.
• Iterate marketing and sales materials rapidly in response to feedback on packaging, pricing, partnerships, and channel performance.

Candidate Profile

• Over 8 years of experience, ideally combining healthcare strategy or consulting at top firms (e.g., McKinsey, Bain, BCG, Oliver Wyman Health) with operational roles in GTM, business development, partnerships, or growth within high-growth companies—digital health experience preferred.
• Intimate knowledge of payer systems, employer benefits, and health system procurement processes, understanding how these organizations evaluate and mitigate risk in purchasing new solutions.
• Experience with payer contracting, value-based care models, and market access is highly desirable; familiarity with behavioral health is a plus.
• Ability to simultaneously operate strategically and tactically, rigorously analyzing pricing hypotheses and conducting volume outreach with agility.
• Proactive and action-oriented mindset, preferring rapid learning through real buyer engagement over delayed perfection.
• Comfort with ambiguity and evolving business models, maintaining motivation despite shifting product offerings and channel strategies.
• Strong alignment with company mission and authentic conviction, which will resonate with buyers and the internal team alike.

What We Provide

• Opportunity to contribute to a passionate and closely-knit team focused on transformative impact.
• Competitive compensation package that aligns with top personal market rates.
• Travel opportunities between offices in New York City and London.
• Common startup benefits such as complimentary lunches, coffee, and a generous professional development budget.
• Company coverage of personal therapy sessions.