Field Marketing Manager (Celsius and Alani Nu)

About Celsius Holdings, Inc.

Celsius Holdings, Inc. unites three powerful brands—CELSIUS®, ALANI NU®, and ROCKSTAR®—under one innovative consumer packaged goods company. Focused on energizing lifestyles, we foster a culture of inclusivity, creativity, and collaboration, encouraging employees to bring forward great ideas. We strive to build an energy category where consumption meets community and performance blends with personality.

Position Overview

The Field Marketing Manager acts as the direct ambassador for the CELSIUS® or ALANI NU® brand within specified markets, leading efforts to boost brand visibility, trial, and consumer conversion. This remote, field-based role involves bringing national marketing strategies to life through meaningful local experiences that engage communities and energize retail environments. The role includes people management and requires a valid U.S. driver’s license as well as passing a Motor Vehicle Record check. Available markets include Miami, FL (CELSIUS® or ALANI NU®), Dallas, TX (CELSIUS®), New York City Metro (CELSIUS®), Denver, CO (CELSIUS®), and Orlando, FL (CELSIUS®).

Key Responsibilities

• Execute comprehensive marketing campaigns that align with both national objectives and local sales goals.
• Cultivate relationships with local influencers, community stakeholders, and media to amplify brand presence.
• Organize and manage sponsorships and product sampling initiatives tailored to regional audiences.
• Lead dynamic consumer activations and events, evaluating their success to enhance return on investment.
• Recruit, coach, and manage a team of part-time Brand Ambassadors.
• Work closely with Sales and distributors to ensure strong in-store execution and retail performance.
• Oversee financial aspects of regional marketing including budgets, product forecasting, and reporting.
• Manage logistical operations such as warehouse organization, inventory control, and vehicle usage.
• Liaise with Finance for invoice processing and expense management.
• Provide support for wider marketing and sales projects as needed.

Candidate Requirements

• Minimum 5 years of experience in grassroots or brand marketing within consumer packaged goods, food, or beverage sectors; at least 3 years in leadership or team management roles.
• Bachelor's degree preferred.
• Proven expertise in community engagement, event marketing, and project oversight.
• Knowledge of regional events and cultural trends that influence brand relevance in local markets.
• Strong leadership capabilities with the ability to prioritize cross-functional efforts and perform efficiently under pressure.
• Self-driven, highly organized, and effective problem solver.
• Excellent communication and interpersonal skills.
• Able to work both autonomously and collaboratively in a fast-paced environment.
• Willing to travel within the assigned market region.
• Possession of a valid U.S. driver’s license.
• Physically capable of lifting up to 25 pounds and standing for extended durations.

Benefits and Additional Information

• Comprehensive health coverage including Medical, Dental, and Vision.
• Long-term and short-term disability insurance.
• Life insurance included.
• 10 vacation days annually, accrued per company policy.
• 11 paid company holidays per year.
• 401(k) plan with company matching contributions.
• Identity theft protection and legal services.

Salary for this role ranges between $60,000 and $70,000 annually, depending on factors such as location, expertise, and skills. Additional compensation may be awarded through bonuses and Restricted Stock Units subject to company plans.

Celsius Holdings, Inc. is committed to diversity, equity, and inclusion, offering equal opportunity employment without discrimination. Reasonable accommodations are available upon request for candidates with disabilities.

Note: This role requires the employee to operate a vehicle for work purposes and fulfill physical demands related to marketing events.