European Marketing Specialist

About Libiao Robotics

Libiao Robotics stands as a prominent provider of innovative sorting robots and comprehensive warehouse automation solutions. Catering to logistics, e-commerce, and warehouse sectors, the company’s offerings enhance operational efficiency, adaptability, and growth potential. With expanding operations in Europe, Libiao Robotics seeks a proactive marketing expert to catalyze lead acquisition and foster regional business development.

Role Summary

The position of European Marketing Specialist centers on leading marketing initiatives across the region with an emphasis on event marketing, content-based demand creation, and lead generation. The role requires a blend of both strategic oversight and practical implementation, encompassing responsibilities such as coordinating major trade fairs, managing local marketing campaigns, crafting persuasive B2B content, and converting marketing efforts into qualified sales leads.

Key Duties

• Organize and manage top European trade exhibitions and marketing events like LogiMAT, SITL, IntraLogisteX, handling all facets from booth arrangements to vendor liaison, on-location assistance, lead gathering, and post-event actions.
• Develop and adapt marketing collateral specifically for European audiences, including case studies, brochures, social media updates, email communications, and sales documentation.
• Oversee regional channels, notably LinkedIn, to amplify brand presence, boost engagement, and foster inbound lead flow.
• Collaborate closely with sales teams to enhance lead nurturing, deploy follow-up campaigns, and effectively translate marketing-generated leads into concrete business prospects.
• Monitor and evaluate marketing outcomes, focusing on lead volumes, campaign success metrics, and return on investment from events.
• Provide insights into local markets while tracking emerging trends, rival activities, client demands, and developments within Europe’s intralogistics and warehouse automation landscape.

Candidate Profile

• A bachelor’s degree in Marketing, Communications, Business, or Engineering-related disciplines is required.
• Possess 2–5 years of professional B2B marketing experience, ideally within the European region; familiarity with intralogistics, robotics, or SaaS sectors is a distinct advantage.
• Demonstrable expertise in event marketing and campaign management.
• Exceptional skills in content strategy, copywriting, and storytelling tailored for technical and B2B audiences.
• Thorough knowledge of lead generation mechanics and proven ability to drive a sales pipeline through content and event initiatives.
• Fluency in English at a native level is essential; additional fluency in another major European language such as German or French is highly beneficial.
• Exemplary project management abilities and experience communicating across cultures, ensuring productive coordination between European teams and the company’s headquarters in China.