Entrepreneur in Residence (EIR)

About Kyari

Kyari is an emerging leader in the direct-to-consumer home decor market, originating from Indore. Since its inception four years ago, the company revolutionized plant care with its innovative self-watering planters, enabling plant enthusiasts to water their plants only once a week. Kyari is committed to blending aesthetic appeal with user-friendly products, aiming to transform the home decor industry by delivering live plants quickly, offering exceptional design, premium quality, and simplifying plant maintenance.

Key Responsibilities

• Formulate and implement detailed growth strategies aimed at accomplishing sales and revenue objectives.
• Identify potential new product categories and develop clear expansion plans and timelines.
• Manage all revenue streams across various online platforms, primarily focusing on the company website and Amazon marketplace.
• Continuously analyze and enhance channel performance to achieve optimal return on investment.
• Drive advertising revenue growth through paid channels such as Meta, Google, and Amazon Ads, ensuring cost-efficiency and maximizing customer lifetime value.
• Perform data-driven assessment of marketing campaigns to optimize outcomes.
• Collaborate cross-departmentally with operations, branding, and customer service teams to guarantee cohesive growth initiatives.
• Ensure alignment of growth activities with supply chain capabilities, brand image, and customer satisfaction.
• Maintain sound unit economics by monitoring contribution margins, customer acquisition costs, retention rates, and overall profitability indicators for all product lines and newly launched categories.

Essential Qualifications and Skills

• Between 2 to 5 years of hands-on experience in growth marketing within D2C or e-commerce environments is mandatory.
• Comprehensive knowledge of digital marketing platforms including Meta, Google Ads, Amazon Ads, and SEO strategies.
• Demonstrated success in driving revenue growth for consumer brands.
• Advanced analytical and problem-solving abilities with proficiency in performance measurement tools.
• Excellent communication skills coupled with effective stakeholder relationship management.
• An entrepreneurial attitude with capacity to excel in dynamic, rapidly evolving settings.