Job description

Overview

Our partner company, based in Germany, is seeking an Email Marketing Specialist to join their dynamic retention marketing team. This role focuses on crafting impactful strategies to enhance customer engagement and retention across various digital channels. As part of the team, you will design, optimize, and expand CRM campaigns that boost customer lifetime value by leveraging marketing automation platforms and collaborating cross-functionally with product, analytics, design, and technology teams. This position offers a stimulating environment to combine creativity, data analysis, and technical skills while contributing to measurable business results.

Key Responsibilities

Develop and implement omnichannel CRM strategies utilizing Email, SMS, Push Notifications, In-App, and On-site messaging to drive customer engagement.
Create and manage customer journeys, lifecycle campaigns, and automated trigger-based workflows.
Operate CRM platforms and marketing automation tools for scalable and personalized user interactions.
Conduct audience segmentation, automate rules, and optimize campaigns through data-driven insights.
Prepare content needs, design email templates, and tailor communications for multiple channels and devices.
Track and analyze CRM metrics such as open rates, click-through rates, conversions, retention, lifetime value, and deliverability.
Run A/B tests and continuously refine campaign effectiveness by experimenting with messaging and formats.
Maintain sender reputation, optimize deliverability processes, and ensure the health of the subscriber database.
Collaborate closely with Product, Marketing, Analytics, Design, and Engineering teams to deliver effective customer communication solutions.
Keep thorough documentation, reporting, and adhere to CRM marketing best practices.

Required Qualifications and Skills

Practical experience utilizing direct communication channels including Email, SMS, Web Push, On-site, and In-App notifications.
Expertise with CRM automation platforms such as Customer.io, Smartico, Fast Track, Braze, or Iterable.
Proven ability in designing lifecycle marketing campaigns, trigger scenarios, mass outreach, segmentation, and personalized flows.
In-depth knowledge of email marketing including campaign optimization, dynamic content creation, and template management.
Competence with design and email production tools like Figma and Stripo.
Understanding of email development techniques using HTML/CSS, MJML, and AMP for Email.
Familiarity with email deliverability concepts such as SPF, DKIM, DMARC protocols, domain warming, and sender reputation maintenance.
Strong analytical capabilities for evaluating campaigns through metrics like open rates, CTR, conversion rates, deliverability, and experience with A/B testing.
Excellent communication skills enabling effective teamwork across multiple departments.
Experience in iGaming, customer retention, or handling large-scale digital products is advantageous.
Knowledge of Smartico or Fast Track platforms is a plus.

Benefits

Work fully remotely with freedom to operate from anywhere in Europe.
Contribute to international products and high-volume customer engagement projects.
Assistance with official employment support and administrative processes.
Receive 20 paid vacation days, paid public holidays, and sick leave encouraging work-life balance.
Health insurance coverage with top healthcare providers.
Access to psychological support services through dedicated wellbeing platforms.
Monthly allowance for hobbies, sports, and personal wellbeing activities.
Participation in team events, workshops, and other company initiatives promoting collaboration.
Availability of individual learning budgets, corporate English classes, and online educational resources.
Clear pathways for career advancement via performance reviews, mentoring, and growth programs.
A flexible, low-bureaucracy culture fostering creativity, ownership, and proactive decision-making.

Additional Information

The hiring process is facilitated by an AI-powered matching tool ensuring prompt and unbiased candidate evaluation aligned with the role’s core requirements. Final recruitment decisions and further assessments are conducted internally by the partner company. Applicants are advised that personal data will be processed following GDPR and other relevant data protection regulations. AI tools may support application review but do not replace human judgment in final decisions.