Email Marketing Specialist

About the Role

This opportunity is offered on behalf of a partnering company seeking an Email Marketing Specialist located in the United Kingdom. Join a forward-thinking retention marketing team dedicated to crafting impactful customer communication approaches spanning multiple digital channels. This role involves designing, optimizing, and scaling CRM campaigns aimed at strengthening engagement, improving retention, and maximizing customer lifetime value. You will engage with contemporary marketing automation platforms, develop customized customer journeys, and closely collaborate with product, analytics, design, and technology colleagues. It's a role that blends creativity, analytical decision-making, and technical skills to drive measurable business success in a fast-paced environment that offers significant growth potential.

Key Responsibilities

• Create, execute, and refine omnichannel CRM marketing strategies across mediums such as Email, SMS, Push Notifications, In-App messages, On-site messaging, and additional customer engagement platforms.
• Design and sustain customer journeys, lifecycle campaigns, and trigger-based automated messaging workflows.
• Manage CRM and marketing automation tools to deliver scalable, tailored customer experiences.
• Perform audience segmentation, set up automation rules, and enhance campaign performance through data-driven methods.
• Prepare content needs for campaigns, develop email templates, and ensure adaptability across various channels and devices.
• Track and evaluate CRM metrics like open rates, click-through rates, conversion rates, retention, lifetime value, and message deliverability.
• Conduct A/B testing to continuously optimize campaign outcomes using insight-driven experimentation.
• Enhance sender reputation, improve deliverability processes, and maintain healthy subscriber databases.
• Work collaboratively with Product, Marketing, Analytics, Design, and Engineering teams to implement efficient customer communication solutions.
• Maintain comprehensive documentation, reporting systems, and adhere to CRM marketing best practices.

Candidate Requirements

• Proven hands-on expertise with direct communication channels including Email, SMS, Web Push, On-site, and In-App notifications.
• Strong proficiency with CRM automation platforms such as Customer.io, Smartico, Fast Track, Braze, Iterable, or equivalents.
• Experience in building lifecycle marketing campaigns, trigger-based scenarios, mass campaigns, segmentation tactics, and personalized communication pathways.
• Thorough knowledge of email marketing concepts, including campaign optimization, dynamic content creation, and email template handling.
• Familiarity with design and email production software such as Figma and Stripo.
• Understanding of email development technologies including HTML/CSS, MJML, and AMP for Email.
• Knowledge of email deliverability components like SPF, DKIM, DMARC, domain warming, and managing sender reputation.
• Strong analytical abilities with experience measuring campaign success via metrics such as open rates, click-through rates, conversion rates, deliverability, and A/B testing.
• Ability to work effectively in cross-functional teams and communicate insights clearly.
• Experience in iGaming, customer retention, or managing high-volume digital products is advantageous.
• Experience with Smartico or Fast Track platforms is considered beneficial.

Benefits

• Work remotely with flexibility to operate from any location across Europe.
• Engage with international products and comprehensive customer engagement initiatives.
• Assistance with official employment procedures and administrative support where relevant.
• Holiday allowance includes 20 paid vacation days, public holidays, and sick leave for balanced work-life integration.
• Health insurance coverage through leading providers.
• Access to psychological support services via dedicated wellbeing platforms.
• Monthly allowance for personal hobbies, sports, and wellbeing-related activities.
• Opportunities for team events, workshops, and activities to foster collaboration and connection.
• Individual learning budget, corporate English courses, workshops, and access to online educational resources.
• Clear and structured career growth supported by performance reviews, mentoring, and professional development programs.
• A flexible and low-bureaucracy work culture promoting ownership, creativity, and initiative.

Additional Information

This position will be managed by the partner company, which handles all applications and selection steps. The partner uses an AI-driven matching system ensuring objective and efficient candidate review based on core criteria, with final hiring decisions made internally by the employer.

Data privacy is maintained under applicable laws, including GDPR compliance. Applicants' personal data is utilized solely for evaluation and sharing with the employer. AI tools may assist with application processing but do not replace human judgment in hiring decisions.