Digital Marketing and Social Commerce Specialist

Position Overview

Origami Owl seeks an innovative, energetic, and highly organized Digital Marketing & Social Commerce Specialist to join our dynamic marketing team. This hands-on role encompasses content creation, digital campaign execution, social media management, ecommerce support, and storytelling to enhance our brand presence. The candidate must be a combination of content creator, digital marketer, and project manager—proactive, data-driven, and passionate about community building and measurable business growth. Leveraging AI tools while maintaining authentic brand messaging is essential.

Key Responsibilities

• Design and implement integrated digital marketing campaigns for product launches, promotions, and seasonal events.
• Manage the digital marketing calendar to align campaigns with key initiatives.
• Apply SEO best practices on product pages, collections, metadata, and landing pages.
• Conduct keyword research to boost organic traffic and rankings.
• Monitor campaign metrics via Google Analytics (GA4) and other tools.
• Collaborate on paid social campaigns with internal teams or external agencies.
• Drive revenue by optimizing social commerce channels across platforms including Instagram, Facebook, TikTok, Pinterest, and YouTube Shorts.
• Develop and maintain the content calendar, producing Reels, Stories, TikToks, photography, graphics, and short videos.
• Create engaging captions consistent with brand tone and schedule content publication.
• Manage community engagement including responses to comments and direct messages.
• Stay updated on social media trends and platform changes.
• Handle product tagging, linking, and calls to action efficiently.
• Plan and execute Instagram Shop and TikTok Shop campaigns, enhancing social commerce conversion rates.
• Capture and edit photography and video content for events, launches, and lifestyle imagery.
• Design visual assets using Canva and Adobe Creative Suite and edit videos with CapCut, Premiere Pro, or similar software.
• Maintain brand alignment and organize digital assets systematically.
• Build, deploy, and manage email and SMS marketing campaigns with Klaviyo, including automation, segmentation, and A/B testing.
• Coordinate live selling events across social platforms and collaborate with creators to boost engagement and sales.
• Organize influencer marketing efforts including gifting, PR mailers, and partnerships, while tracking corresponding outcomes.
• Analyze key performance indicators for social media, ecommerce, email marketing, SEO, and digital campaigns, preparing detailed weekly and monthly reports with recommendations.

Qualifications

• Bachelor’s degree in Marketing, Communications, Social Media, or Ecommerce.
• 2 to 5 years’ experience in digital marketing, ecommerce, social media, or content creation.
• Proven experience managing social media business accounts on major platforms like Instagram, TikTok, Facebook, Pinterest, and YouTube.
• Hands-on expertise with Instagram Shop and/or TikTok Shop and Shopify platform.
• Familiarity with Klaviyo and proficiency in Canva and Adobe Creative Suite.
• Skilled in short-form video editing.
• Knowledge of SEO techniques including keyword research and metadata optimization.
• Strong copywriting, organizational, and communication abilities.
• Experience in photography and videography.
• Proficient in Meta Ads Manager, TikTok Ads Manager, and Google Analytics (GA4).

Preferred Skills

• Experience launching Instagram Shop and TikTok Shop marketing campaigns.
• Familiarity with livestream selling events and influencer marketing collaborations.
• Competence in A/B testing and conversion rate optimization.
• Knowledge of project management software like Monday.com.
• Use of AI tools such as ChatGPT, Claude Design, and Claude Code to enhance marketing efforts.

Who Fits Best

• You thrive on crafting creative solutions.
• You excel in a fast-moving, dynamic work environment.
• You take initiative and solve challenges proactively.
• You are highly organized and detail-oriented.
• You value teamwork and ongoing learning.