Job description

Overview

A partner company based in Ireland is seeking a skilled Email Marketing Manager to lead lifecycle marketing strategies that bolster customer relationships and drive sustainable growth for a rapidly expanding consumer brand. This role integrates strategic planning, data analytics, and creative storytelling to enhance customer engagement and lifetime value.

Key Responsibilities

Design and oversee comprehensive email and SMS marketing strategies, including campaign scheduling, automation workflows, and lifecycle communications.
Create and optimize personalized customer journeys targeting various lifecycle phases such as welcome sequences, browse/cart abandonment, post-purchase follow-ups, cross-sell/upsell, subscription engagement, winback, and re-engagement flows.
Manage SMS marketing initiatives and continually enhance customer engagement and conversion outcomes.
Develop retention programs focusing on fostering repeat purchases, subscription adoption, customer loyalty, and increasing lifetime value.
Implement advanced customer segmentation and personalization based on behaviors, lifecycle status, and interaction patterns.
Collaborate with creative teams to produce compelling content for emails and SMS that educates, motivates, and converts customers.
Lead experimentation programs testing subject lines, messaging, offers, timing, segmentation, creative elements, landing pages, and product recommendations.
Analyze lifecycle campaign metrics, customer behavior data, and retention KPIs to uncover opportunities for improvement.
Create detailed reporting dashboards and communicate insights to stakeholders to improve marketing effectiveness and customer experience.
Work in close partnership with growth marketing, product, customer experience, CRO, creative, and leadership teams to ensure seamless and impactful customer interactions.

Qualifications and Skills

Minimum three years of practical experience in lifecycle, email, or retention marketing roles.
Proficiency with Klaviyo for managing campaigns, segmentation, and automation tools.
Experience handling SMS marketing programs; familiarity with Postscript platform is advantageous.
In-depth knowledge of lifecycle marketing concepts, customer segmentation, personalization techniques, and retention strategies.
Ability to design, implement, and refine automated marketing workflows effectively.
Strong analytical skills with experience interpreting retention data and customer behavior insights.
Competence in conducting and analyzing A/B tests to enhance marketing outcomes.
Balance of strategic foresight with hands-on campaign execution capability.
Excellent copywriting skills and an understanding of consumer psychology.
Experience in sectors such as DTC eCommerce, health, wellness, supplements, beauty, or consumer products is preferred.
Familiarity with subscription business models, cohort analysis, attribution, and retention reporting is a plus.
Comfortable utilizing AI tools to boost marketing efficiency and creative processes.

Benefits

Work remotely with flexible hours and autonomous control over your schedule.
High-impact role with significant influence on customer retention and lifecycle marketing growth.
Opportunity to develop scalable marketing systems within a dynamic, mission-focused environment.
Collaborative work with cross-functional teams enhancing creative and strategic alignment.
Blend creativity, analytics, and experimentation in a pivotal marketing position.
Contribute meaningfully to a consumer brand dedicated to enhancing customer wellbeing.
Supportive work culture fostering innovation, ownership, and career development.

Additional Information

This position is managed through a dedicated partner company that handles application processing, candidate shortlisting, and further recruitment stages. The selection process incorporates AI-enabled applicant assessment followed by human review and final hiring decisions. Data privacy is respected under applicable regulations including GDPR, with candidates retaining their rights to access and control personal information.