Growth Marketing Manager

About White Coco

White Coco is a British boutique brand established in 2011, originally with a single shop in Hungerford, Berkshire. The brand has since expanded to include stores located on the King's Road in Chelsea, Summertown in Oxford, and Harrogate in North Yorkshire. White Coco is renowned for its welcoming atmosphere, stylish and unique product offerings, and beautifully curated in-store displays, making it a cherished presence on its local high streets.

Our three core differentiators are:

• People: Delivering warm, personalized customer service and individual styling to offer a truly delightful shopping experience.
• Price Point: Providing excellent quality at affordable prices, making style accessible without sacrificing quality.
• Point of Difference: Offering distinctive, carefully selected styles rarely found elsewhere.

As White Coco continues its growth journey, we seek to invest thoughtfully in expanding our online presence while maintaining the authentic brand experience that our customers appreciate. Our goal is sustainable growth that increases reach, customer base, and digital footprint without compromising what makes White Coco special.

The Role

We are seeking a dynamic and commercially savvy Growth Marketing Manager to spearhead the expansion of White Coco's e-commerce operations. This role requires a hands-on approach combining strategic planning with tactical execution. Responsibilities include driving customer acquisition, enhancing conversion rates, boosting customer retention, and shaping the brand’s digital future.

Reporting to the COO and collaborating closely with the CEO, developer, and the broader team, the successful candidate will take full ownership of digital marketing efforts, spotting growth potential and implementing innovative ideas. This position suits someone who thrives in a fast-paced, entrepreneurial setting where creativity, initiative, and accountability are prized. While deep expertise across all marketing areas is not essential, a growth-oriented mindset, strong skills in two or three primary channels, and a drive to learn and develop others are crucial.

Key Responsibilities

• Design and execute a digital growth strategy focused on customer acquisition, retention, and revenue enhancement.
• Coordinate a marketing calendar aligned with product launches, seasonal campaigns, events, and key trading periods.
• Manage email marketing campaigns that nurture and grow the customer database with engaging content, automated workflows, and targeted segmentation.
• Lead SEO efforts encompassing technical optimizations and content-driven growth strategies.
• Collaborate to develop content initiatives that increase organic traffic and customer engagement.
• Oversee social media planning and execution across major platforms, balancing brand visibility with commercial goals.
• Administer paid marketing campaigns on Meta and Google, optimizing spend to maximize ROI.
• Analyze website performance and customer behavior to identify opportunities to improve conversion rates and user experience.
• Utilize data insights to monitor key performance indicators, produce reports, and inform strategic decisions.
• Support merchandising and website optimization through Shopify administration.
• Identify and pursue new growth avenues, partnerships, and initiatives to support sustainable business development.
• Engage regularly with frontline retail operations by working one Saturday per month in-store, fostering strong connection with the customer experience.

Candidate Profile

• Experience in growth marketing, digital marketing, or e-commerce roles, ideally within retail, fashion, lifestyle, or consumer brands.
• Deep understanding of strategies for customer acquisition, retention, and conversion optimization.
• Proven ability managing email marketing campaigns and customer journey development.
• Familiarity with SEO techniques, content marketing, and social media strategy development.
• Practical experience with paid advertising platforms such as Meta Ads and Google Ads.
• Strong analytical skills, able to translate data into actionable recommendations.
• Competence with Shopify is advantageous.
• A self-motivated individual who takes initiative and delivers projects to completion.
• Commercial acumen with a clear understanding of marketing’s impact on business performance.
• Comfort working in a small, agile environment where priorities may shift rapidly.
• Excellent organizational skills and close attention to detail.
• Effective communication and collaboration abilities.
• Genuine interest in fashion, retail, and customer experience excellence.
• Dependability, enthusiasm, and a proactive, positive attitude.

Why Join White Coco?

• Be part of a passionate team at an evolving independent British brand.
• Play a pivotal role in directing White Coco's next growth phase.
• Collaborate directly with senior leadership to influence business outcomes.
• Engage in a diverse role that balances marketing, e-commerce, content, customer experience, and commercial expansion.
• Benefit from opportunities for professional growth and skill development.