Email Marketing Expert

Role overview

The Future University is looking for an Email Marketing Expert to plan and execute performance-focused email campaigns that support the learner journey and drive engagement. This on-site role is based in Mohali district, India, and involves building lifecycle communication, improving campaign outcomes, and aligning email messaging with broader brand and product goals.

Responsibilities

• Create, launch, and refine full-funnel email campaigns, including welcome series, course reminders, drip campaigns, and win-back automations.
• Divide audiences using behavioral, demographic, and engagement-based insights to send tailored messages that improve opens, clicks, and conversions.
• Use CRM-driven data to set up lifecycle messaging such as onboarding emails, milestone notifications, and recovery flows through tools like Mailchimp, Klaviyo, or Brevo.
• Run A/B experiments on subject lines, calls to action, email design, and send timings to improve overall performance.
• Monitor campaign KPIs such as open rate, click-through rate, conversion rate, and unsubscribe rate, then turn findings into practical recommendations.
• Partner with design, content, and product teams to keep communication consistent and aligned with the brand across all customer touchpoints.

Benefits & culture

• Work from an on-site collaborative environment within a lively, innovation-led university campus.
• See the direct effect of your work on student outcomes and the return generated by each campaign.
• Get the chance to own, test, and expand digital marketing funnels across large learner communities in India.

Additional information

This position is a full-time, on-site opportunity in Mohali district, India. The role focuses on email marketing for a B2C context and requires close collaboration with internal teams to deliver effective customer and learner communications.