Brand and Marketing Executive

Role overview

ALINKA Fine Jewellery is looking for an experienced Brand and Marketing Executive to join its Sydney team. This position offers the chance to support luxury marketing, CRM, social media, events, PR and partnerships, helping strengthen one of Australia’s leading contemporary fine jewellery brands across both online and in-store touchpoints.

Working alongside the General Manager, you will help deliver marketing activity, coordinate premium brand experiences and contribute to the brand’s ongoing growth. The role suits someone who enjoys a varied workload, works well in a busy luxury setting and has a strong eye for detail.

What you'll do

• Deliver seasonal campaign activity and product launch plans
• Run CRM and email marketing programs using Klaviyo
• Organise social media content and campaign timelines
• Create polished marketing copy for EDMs, social posts and website pages
• Coordinate boutique events, trunk shows and client-facing activations
• Handle daily communication with the PR agency
• Manage influencer, stylist and media enquiries
• Support brand partnerships and collaboration activity
• Update website content in Shopify
• Monitor campaign performance and report on marketing outcomes

About you

You are highly organised, self-starting and meticulous, with a real appreciation for luxury brands and premium customer experiences. You are comfortable balancing creative work with commercial goals and can manage several projects at once.

The ideal background includes experience in luxury, premium retail, jewellery, fashion, beauty or lifestyle marketing, along with confidence working across CRM, digital campaigns, events and stakeholder coordination.

Experience and skills

• 3 to 5 years of relevant marketing experience in a luxury, premium retail or lifestyle environment
• Hands-on experience with CRM and email marketing, ideally Klaviyo
• Experience planning social content and digital campaigns
• Strong writing ability with an understanding of luxury brand voice
• Experience supporting events, launches or brand activations
• Comfort working with PR agencies, influencers and external partners
• Exposure to Shopify or a similar e-commerce platform
• Strong organisation and project coordination skills
• Excellent written and spoken communication

Why join ALINKA

ALINKA creates contemporary fine jewellery with a balance of timeless elegance and a modern edge. This role gives you the opportunity to work across many parts of a luxury brand, including campaigns, digital communications, events, partnerships and client experiences, while collaborating with a small, passionate team.

If you want to build your career in luxury and contribute to the growth of a recognised Australian fine jewellery brand, this could be a great fit.