Editor-in-Chief / Editorial Growth Lead

Role Overview

Synolon Systems is hiring an exceptional Editor-in-Chief / Editorial Growth Lead to transform daily robotics news, search patterns, and social signals into content ideas that perform strongly for Robot24.com. The platform aims to become a leading global source for robotics news.

This position is not about running a conventional newsroom. It calls for someone who understands how digital attention works, can spot the stories that matter most, anticipate emerging trends, and convert raw news signals into content that expands reach, drives engagement, improves search visibility, and grows the audience.

Each day, an automated robotics news scanner gathers relevant updates from across the internet. Your job will be to decide what should be covered, how each story should be positioned, and why it has the potential to succeed. You will blend editorial judgment with SEO, audience data, Google Trends, social media insights, strong writing ability, and creative storytelling to shape stories that can win across search and social channels.

You will collaborate closely with editorial, video, social, design, audience, and production teams to provide clear direction, strong story concepts, useful angles, and content priorities based on live news signals, trend data, audience potential, and growth opportunities.

The ideal candidate has already helped media brands, publishers, content platforms, startups, or digital businesses grow through standout editorial strategy. A proven history of creating ideas that delivered major traffic, engagement, shares, or viral reach is essential.

Key Responsibilities

• Evaluate the robotics stories flagged each day by the news intelligence tool and separate the strongest opportunities from the rest.
• Spot timely, important, and high-potential topics from a large volume of daily news inputs.
• Convert raw news items, trend signals, and market developments into clear and actionable content concepts for the production team.
• Set daily editorial priorities using relevance, audience potential, SEO value, social momentum, and creative strength as decision factors.
• Create persuasive story angles, headlines, hooks, formats, and briefs for articles, videos, newsletters, and social posts.
• Write, refine, and shape editorial concepts that make robotics coverage understandable, engaging, and easy to share.
• Partner with editorial, video, social, design, audience, and production teams to keep content execution aligned with the editorial vision.
• Give teams concise editorial direction, story priorities, creative angles, and production-ready briefs.
• Track Google Trends, search behavior, social platforms, industry discussions, and competitor coverage to uncover new opportunities early.
• Use SEO, audience insights, analytics, and platform performance data to choose topics and determine how they should be positioned.
• Recognize stories before they go mainstream and translate technical robotics developments into accessible content ideas.
• Apply originality and editorial taste when shaping story framing, titles, packaging, and distribution approach.
• Create a repeatable editorial workflow that turns daily robotics news into scalable, high-performing content.
• Review performance continuously to understand what works, why it works, and how future content can improve.
• Maintain accuracy, credibility, and strong editorial judgment while still optimizing for reach, growth, and engagement.

Requirements

• At least 8 years of journalism experience, including substantial editorial leadership exposure.
• Background in editorial strategy, content strategy, audience growth, SEO, or digital publishing.
• Proven success creating content that generated meaningful reach, traffic, engagement, or viral performance.
• Experience working with a media company, digital publisher, content platform, startup, or similarly growth-focused business.
• Excellent skills in writing, editing, headline creation, and storytelling.
• Strong creative judgment with the ability to make technical or niche subjects compelling.
• Solid understanding of SEO, Google Trends, search intent, social media behavior, and digital distribution.
• Ability to assess which stories have audience potential and how to frame them for maximum effect.
• Strong editorial instincts around timing, relevance, hooks, headlines, and story packaging.
• Experience using analytics, audience data, and performance insights to shape content decisions.
• Ability to simplify complex technology topics into clear and widely understandable content ideas.
• Strong collaboration skills for working with cross-functional content teams.
• Genuine interest in robotics, automation, emerging technologies, startups, and the future of industry.
• Fluent English with excellent written and spoken communication skills.

Preferred Experience

• Experience leading or building content strategies that delivered millions of views, visits, impressions, or engagements.
• Work history in technology, robotics, science, business, startup, engineering, manufacturing, or innovation media.
• Hands-on experience with AI tools, content intelligence systems, news monitoring tools, or trend discovery workflows.
• Experience producing content across multiple formats such as articles, short-form video, newsletters, LinkedIn, Instagram, TikTok, YouTube, or X.
• Strong understanding of how stories spread across search, social, newsletters, and online communities.
• Experience growing a content operation, media brand, or audience growth engine at scale.

What You’ll Bring

• A sharp instinct for identifying what audiences will care about before it becomes obvious.
• The ability to turn hundreds of daily robotics signals into a focused editorial plan.
• A growth-oriented mindset with a strong grasp of SEO, virality, and audience behavior.
• Strong writing ability, creative thinking, and the skill to produce content people want to read, watch, and share.
• Strong editorial taste and the judgment to distinguish major stories from background noise.
• A collaborative style that helps align multiple content teams around the best opportunities.
• A data-informed approach that still preserves creativity and editorial judgment.
• Curiosity about robotics, automation, and the technologies shaping the future.
• Demonstrated ability to create content ideas that spread, rank, get shared, and drive measurable audience growth.

Additional Information

Location: Dubai, United Arab Emirates.

Employment type: Full-time, onsite.

Openings: Not specified.

Compensation: Not disclosed.

Start date: Not specified.

Application deadline: Not specified.

Duration: Not applicable for this role.