Ecommerce SEO Content & Outreach Specialist
Chennai, Tamil Nadu, India · Full Time
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- Experience
- 2–4 yrs
- Salary
- INR 300,000 – INR 600,000 / year
- Openings
- 1
- Posted
- 3 weeks ago
- Work mode
- In office
- Education
- Any graduate
- Eligibility
- Graduation is not mandatory. Candidates with relevant SEO experience and the ability to handle content-led growth work may apply.
- Resume
- Required to apply
Where you'll work
Job description
About the Company
Ink Depot is an established Australian ecommerce brand focused on printer ink, toner cartridges, office supplies, label products, and technology items. The business runs a large ecommerce website with a broad category structure, CMS-based content, blog publishing, and SEO-led content improvement processes.
About the Role
This position is centered on content and growth within SEO. The company’s development team handles coding, server-side SEO, migrations, and log-file work, so this role is not for technical implementation at that level. Instead, the focus is on improving search visibility through strong content optimisation, intent-based keyword planning, and link acquisition campaigns.
The team is looking for someone who can transform keyword research into effective content journeys, strengthen topical authority, and build genuine online credibility through outreach.
Location
Chennai / Coimbatore
Experience
2 to 4 years of experience is expected, with at least 2 years specifically in SEO work that emphasizes content optimisation and authority building.
Responsibilities
- Review existing content in depth, identify missing opportunities, and improve pages using semantic SEO principles and search intent alignment.
- Support AI-assisted workflows for SEO content production and optimisation.
- Plan and run ethical link-building initiatives such as guest contributions, digital PR, and resource-page outreach to improve domain authority.
- Study competitor pages and backlink profiles to uncover practical opportunities for improving rankings and visibility.
- Track keyword movement, engagement performance, and backlink quality through tools such as Google Search Console, Ahrefs, and Semrush.
Requirements
- At least 2 years of hands-on SEO experience, primarily in content optimisation and authority development.
- Strong knowledge of topical authority, content clusters, internal linking structures, and semantic SEO.
- Demonstrated experience in outreach that has resulted in quality backlinks from credible websites, with no reliance on spam or private blog networks.
- Comfort using tools such as Ahrefs, Semrush, SurferSEO or equivalent platforms, along with Google Search Console.
- Technical SEO knowledge such as schema, Core Web Vitals, and crawl budget management is beneficial, but not essential.
Eligibility
Graduation is not mandatory. Candidates with relevant SEO experience and the ability to handle content-led growth work may apply.
Additional Information
This is a content and growth-oriented SEO position rather than a server-side technical SEO role. Responsibilities related to code, migrations, and log analysis are handled by a separate development team.
Application Details
Openings: not specified.