East Coast Regional Director - UFC GYM

About the Role

At UFC GYM, we ignite the fighting spirit within you! We are seeking a Regional Director for the East Coast to act as the critical link between regional clubs and corporate leadership including the Vice Presidents of Sales, Fitness, and the EVP of Operations. This role demands oversight of sales, fitness, and operational activities by standardizing procedures, fostering training programs, and ensuring accountability across all East Coast managed locations. The Regional Director will drive alignment from field teams to corporate departments, maintaining clear communication to enhance both employee and customer experience through regular updates, leadership development, and collaboration.

Key Responsibilities

• Lead and support sales operations by coaching General Managers, holding teams accountable for membership and revenue targets.
• Direct sales training programs, conduct performance evaluations, and coordinate accountability meetings, while harmonizing promotions, pricing, and sales methods among all clubs.
• Work alongside leadership on succession planning, talent growth, and personnel management.
• Oversee fitness operations by providing training, leadership development, program management, and performance evaluation.
• Monitor fitness sales, private coaching performance, hiring, instructor compliance, and reporting mechanisms.
• Engage in succession planning and personnel decisions with executive leaders.
• Manage overall club operations, including budgets, payroll, facility maintenance, and deliver an excellent member experience.
• Lead operational teams, support new club openings, enforce best practices, and control inventory, quality, and costs.
• Recruit, develop, and retain staff while addressing succession planning and employee matters with senior leadership.

Required Qualifications and Skills

• Comprehensive knowledge of UFC GYM operations and culture.
• Strong ability to train and guide both new and existing management on diverse strategies.
• Exceptional communication skills with diverse stakeholders.
• Proven self-management and quick decision-making abilities with a coaching mindset.
• Relationship-driven with teamwork and collaborative attitude.
• Capable of mentoring development associates and partnering with leaders internally.
• Highly self-motivated and operates independently.
• Proficient written and verbal communication skills.
• Track record for executing strategies to accomplish key objectives.
• Results-focused and achievement-oriented.
• Skilled in Microsoft Office applications.
• Familiarity with DotFIT, ABC, Datatrak, plus fitness equipment and program knowledge.
• Prior experience in the fitness sector with enthusiasm for health and wellness preferred.
• Willingness to travel up to 25% for club visits, training sessions, and meetings across local or domestic locations.

Educational and Experience Requirements

• College degree is preferred.
• Minimum of 5 years’ progressive leadership experience in fitness clubs.
• Experience managing multiple club locations is preferred.

Physical and Other Requirements

• Ability to sit or stand for up to 8 hours daily.
• Occasional walking, kneeling, reaching, and lifting items up to 45 pounds.
• Occasional exposure to noisy environments.
• Must be willing to reside or relocate to the East Coast region.

Additional Information

The description provided outlines the general nature and scope of the job but does not encompass all responsibilities which may be assigned. This position is within a franchise that is independently owned and operated. All employment decisions and inquiries should be made through the franchise management directly, as this opportunity is not managed by UFC Gym corporate offices.