E-commerce and Digital Marketing Specialist

About Vitruvi

Vitruvi is a distinguished lifestyle company known for its elegantly designed diffusers and natural essential oil blends that elevate home air quality while serving as refined decorative pieces. Dedicated to wellness, innovation, and aesthetic appeal, Vitruvi leads the home scenting market by inspiring customers to create their personal sanctuaries.

Role Overview

This versatile position is intended to enhance and expedite the website experience, merchandising activities, and digital marketing programs. The specialist will handle daily website merchandising and upkeep, product catalog management, and collaboration with the digital marketing agency on all paid media efforts. Reporting to the Digital Experience Manager, this role demands collaboration with Operations, Creative, and Marketing teams to ensure flawless execution of initiatives.

Key Responsibilities

• Implement website theme and pricing updates and merchandising modifications to support sales events, promotions, and seasonal changes on the homepage, collections, and primary landing pages.
• Launch new products by creating product pages with accurate imagery, descriptions, variants, and strategic merchandising placement that reflects the brand.
• Coordinate with Operations to manage stock levels, identify low or out-of-stock products, and handle sold-out or restock notifications.
• Maintain accurate product data and site structure, including collections, tags, and filters, to enhance product discoverability and user experience.
• Conduct regular quality assurance to detect broken links, layout faults, or merchandising inconsistencies, and oversee their correction.
• Track site performance metrics like conversion rates, bounce rates, and page loading speeds to identify improvement opportunities for the customer journey.
• Assist in planning and executing the eCommerce merchandising calendar alongside the Digital Experience Manager.
• Act as the primary daily liaison with the digital marketing agency managing paid social, paid search, and other performance channels.
• Monitor and report campaign performance versus KPIs, budgets, and goals, alerting teams to potential risks or opportunities.
• Communicate creative asset requirements to the agency and internal teams, ensuring timely campaign launches.
• Maintain the digital marketing calendar to align campaigns with merchandising, promotions, and brand initiatives.
• Support budget oversight and invoice reconciliation for agency and media expenditures.
• Collaborate on testing strategies involving creative content, target audiences, and landing pages to optimize digital marketing results.
• Work closely with Creative to ensure all site and marketing content adheres to brand standards.
• Coordinate with eCommerce and Digital teams for consistent alignment between site merchandising, campaigns, and promotions.
• Liaise with Operations to synchronize product availability with marketing and promotional schedules.

Required Experience and Qualifications

• Demonstrated experience in website merchandising, product setup, or content management specifically within Shopify.
• Experience managing or collaborating with external agencies or vendor partners.
• Understanding of digital marketing channels such as paid social and paid search and their integration with onsite experiences.
• Proven ability to work cross-functionally with teams like Creative, Operations, and Marketing, managing multiple projects at once.
• Bachelor’s degree in Marketing, Business, or a related discipline, or equivalent professional experience.
• At least 2 to 3 years’ experience in eCommerce or digital marketing roles.
• Proficiency with eCommerce tools like Shopify, analytics platforms such as Google Analytics, and project management software such as Asana.
• Strong analytical capabilities to assess data and suggest actionable improvements.
• Comfortable working within CMS platforms, with acute attention to layout, imagery, and brand consistency.
• Exceptional organizational and communication skills adaptable to a fast-paced and deadline-driven environment.
• Resourceful problem solver, proactive, and attentive to detail.
• Flexibility to work outside regular hours during promotional periods and limited vacation availability during peak retail seasons.

Additional Information

This role provides a compelling chance to oversee both the e-commerce storefront and digital marketing activities, delivering clear, measurable impacts in a dynamic setting. Passion for eCommerce and digital growth, along with a readiness to make significant contributions, is highly welcomed.