Director / Senior Director of Marketing

About Procurant

Procurant, part of the GrubMarket group, is a technology company focused on supply chain and food safety solutions for the perishable and produce sectors. We are seeking a Director or Senior Director of Marketing based in Atlanta, GA, to lead and develop our marketing efforts across two key business lines: our retailer-supplier integration platform and our food safety task management solution.

Key Responsibilities

• Lead public relations and communications activities, including crafting press releases, maintaining media and trade relationships, and enhancing executive presence within the produce and food safety markets.
• Develop and implement marketing outreach and demand generation strategies such as email campaigns, digital marketing, account-based marketing (ABM), and content creation to generate sales pipeline.
• Manage Procurant’s participation in industry conferences and tradeshows, overseeing strategy, booth management, speaking engagements, sponsorships, budgeting, and measuring return on investment.
• Create a robust content and thought leadership program featuring articles, whitepapers, case studies, webinars, and executive commentary on topics like FSMA 204 traceability, food safety, and AI applications in supply chains.
• Drive product marketing initiatives including positioning, messaging, go-to-market launches, competitive intelligence gathering, and sales enablement.
• Collaborate closely with the sales team to ensure alignment of messaging and to track marketing’s impact on revenue growth.
• Oversee marketing budgets and coordinate with agencies, PR firms, and event partners to manage multiple priorities effectively.

Qualifications & Requirements

• A minimum of 7 to 10 years’ experience in marketing, particularly within B2B enterprise software or SaaS environments.
• Proven expertise in areas such as PR/communications, demand generation, event and field marketing, content and thought leadership, and product marketing.
• Experience marketing to complex, enterprise-level buyers in a sales-driven context.
• Strong writing, storytelling, and project management capabilities.
• Ability to function as a hands-on leader and builder in a fast-paced, lean environment.
• Bachelor’s degree or equivalent professional experience required.

Preferred Experience

• Background in produce, fresh food, agriculture, supply chain, logistics, food safety, or retail technology sectors.
• Familiarity with marketing AI-enabled or data-driven products.
• Experience leading agencies, PR firms, or small internal marketing teams.

Compensation and Benefits

• Competitive salary range of $140,000 to $180,000 annually, dependent on experience, plus performance bonuses and equity options.
• Health, dental, and vision insurance coverage.
• High-impact leadership role with direct engagement with company executives.

Equal Opportunity

Procurant embraces equal opportunity employment and welcomes applications from diverse backgrounds.