Director of Sales & Retail Expansion

About Chlorophyll Water

Chlorophyll Water is an innovative and swiftly expanding brand in the functional beverage sector, specialized in the chlorophyll beverage category. The product is available nationwide through a variety of retail channels including major retailers, distributors, e-commerce platforms, and foodservice partners. The company is now focusing on expanding its retail presence and enhancing its distribution network.

Role Overview

We are seeking a seasoned and driven sales leader to spearhead our national growth initiatives. This role involves initiating new retail accounts, strengthening relationships with distributors, and enhancing performance across current accounts. The Director of Sales & Retail Expansion will be pivotal in broadening the brand’s footprint by designing and executing tailored sales strategies and managing relationships from outreach through launch and ongoing operations.

Key Responsibilities

• Identify and secure new business opportunities in retail, convenience stores, foodservice, and distribution channels.
• Establish and nurture strong partnerships with retail buyers, category managers, distributors, brokers, and other industry entities.
• Oversee the complete sales cycle, including prospecting, outreach, presentations, sample distribution, follow-ups, negotiations, onboarding, and rollout.
• Increase market penetration by expanding Chlorophyll Water's presence within existing retail and distributor accounts.
• Craft and implement account-specific sales, promotional, and retail support strategies.
• Collaborate closely with distributors such as UNFI, KeHE, and regional DSD partners to optimize distribution and account engagement.
• Leverage artificial intelligence and advanced sales tools to enhance lead generation, market research, personalized outreach, presentation quality, pipeline management, and follow-up efficiency.
• Monitor sales metrics including retailer velocities, promotional impact, and distributor performance.
• Maintain an organized and transparent sales pipeline with clear documentation of next steps and follow-ups.
• Represent the company at critical buyer meetings, trade shows, distributor conferences, and industry events.
• Work collaboratively with company leadership to refine sales strategies, forecast performance, set pricing, and plan promotions.
• Drive successful retail launches through sampling campaigns, promotions, influencer partnerships, merchandising, and other brand activation efforts.
• Identify and devise improvement plans for underperforming accounts or markets.
• Ensure consistent communication and visibility regarding outreach, meetings, opportunities, and account development.

Qualifications

• 5 to 10 years of sales experience in beverages, consumer packaged goods, grocery, convenience stores, foodservice, or natural products industries.
• Demonstrated ability to open and manage regional or national retail accounts successfully.
• Preferred established relationships with retail buyers, distributors, or brokers.
• Experience working with major distribution networks such as UNFI, KeHE, or DSD distributors.
• Proven skills in managing sales pipelines and advancing opportunities from prospecting to launch.
• Excellent presentation, negotiation, communication, and relationship management capabilities.
• Highly organized with strong accountability and consistent follow-up practices.
• Proficiency and comfort using AI-driven tools and modern sales technologies to boost efficiency and outcomes.
• Ability to work autonomously in a dynamic, fast-paced entrepreneurial environment.
• Willingness to travel as required for meetings, account visits, distributor engagements, and industry events.
• Experience with functional beverages, bottled water, wellness products, or emerging consumer brands is advantageous.

Success Metrics

• Securing significant new retail and distribution partnerships.
• Enhancing distribution reach within existing accounts and territories.
• Maintaining a well-structured and progressively advancing sales pipeline.
• Strengthening distributor collaborations and improving execution quality.
• Increasing prospecting efficiency and personalization via AI and modern sales tools.
• Building and sustaining productive long-term relationships with buyers and industry collaborators.
• Supporting launches that achieve strong sales velocities and repeat purchases.
• Providing ongoing clear communication, detailed reporting, and visibility of sales operations.

Compensation

The position offers a competitive base salary coupled with incentive-based rewards. The final remuneration package and job title will be aligned with the candidate’s experience, network, and proven performance in relevant sales roles.

Application Process

Candidates should submit their résumé along with a concise introduction highlighting relevant retail, beverage, or consumer packaged goods sales experience, key accounts or channels previously managed, examples of new business development achievements, and their current use of AI or other sales technologies to optimize their work.

Equal Opportunity

Chlorophyll Water is committed to equal employment opportunities for all qualified applicants.