Director of Franchise Development

Position Overview

Blue Rock Search, LLC seeks a seasoned Director of Franchise Development for a thriving franchise brand blending physical fitness with personal growth. This leadership role is crucial in spearheading the franchise expansion strategy from lead generation through to deal closure. The ideal candidate will possess proven experience scaling franchise systems, preferably within youth-centric, fitness, or service-oriented sectors. Responsibilities include crafting the franchise growth roadmap, refining recruitment to attract top-tier franchisees, and executing sales strategies to ensure high performance.

Key Responsibilities

• Develop and implement a comprehensive franchise growth strategy to recruit and onboard over 90 new franchise partners within five years.
• Collaborate closely with leadership, marketing, and operations teams to align franchise development with the brand's strategic vision.
• Oversee the complete franchise sales process from lead generation, qualification, discovery events, to finalizing agreements.
• Create scalable sales methodologies aimed at enhancing conversion efficiency and minimizing barriers.
• Partner with marketing to optimize digital campaigns, sales materials, public relations, and outreach to attract high-quality franchise candidates.
• Maintain and manage an active pipeline of qualified prospects, monitoring key performance indicators such as leads, conversion rates, and deal turnaround.
• Refine franchise recruitment, onboarding, and training practices to facilitate smooth new franchisee launches, including discovery days, validation calls, and territory assignments.

Candidate Qualifications

• Minimum five years' experience in franchise development demonstrating success in closing significant franchise deals.
• Background in service-oriented franchises, especially in youth sports, fitness, education, or community-driven industries, is highly desirable.
• Strong data-driven sales skills with expertise in understanding franchisee motivations, overcoming objections, and converting prospects.
• Exceptional relationship-building capabilities to effectively guide candidates from initial contact through contract signing.
• Ability to strategize at a high level while remaining hands-on and results-oriented in execution.
• Motivated to achieve and surpass franchise sales targets with a growth mindset.

Why Join This Role?

• Influential leadership position to shape the trajectory of a promising franchise brand.
• Opportunity to leverage an established, turnkey franchise system poised for expansion.
• Attractive compensation package including a competitive base salary, commissions, and performance incentives.
• Work within a fast-growing, nationally expanding brand with ambitious growth objectives.