Director of Sales - Peninsula Del Rey

About the Company

With over 37 years of dedicated experience, Senior Resource Group (SRG) is a recognized leader in pioneering and operating senior living communities throughout the United States. Our innovative designs, outstanding service quality, and unparalleled care have earned us numerous accolades in senior housing.

Position Overview

The role of Director of Sales at Peninsula Del Rey involves driving occupancy increases by cultivating meaningful connections with potential residents. This is accomplished through personalized tours, timely follow-ups, home visits, and coordinated events, all performed in collaboration with the community team to offer a highly engaging and supportive experience.

Key Responsibilities

• Respond swiftly to all inbound inquiries via phone, email, or web within two hours to ensure prompt engagement.
• Proactively secure and nurture leads by conducting at least three home visits weekly.
• Maintain consistent and timely contact with prospects, using Customer Relationship Management tools to keep a steady stream of at least 15 daily connections.
• Utilize the OneDay platform to send a minimum of five personalized videos each week to prospects or their families to enhance engagement.
• Organize and lead in-person community tours tailored to weekly move-in targets, with most tours scheduled on workdays.
• Personalize each tour by collaborating with department leaders during stand-up meetings, incorporating a unique feature that aligns with the prospect’s interests and highlights our senior living value.
• Manage sales strategy by analyzing occupancy and revenue through Yardi reports and tracking key CRM metrics such as lead conversion and activity dashboards.
• Attend weekly meetings with the Executive Director and Sales team to coordinate priorities and strategic action plans.
• Meet or exceed sales goals by achieving five move-ins monthly (approximately one per week), conducting three home visits weekly, maintaining a minimum of 15 daily prospect connections, sending five OneDay personalized videos each week, and achieving at least a 50% inquiry-to-visit and 25% visit-to-move-in conversion rate.
• Adhere to assigned work schedules, either Tuesday through Saturday or Sunday through Thursday, as per community needs.
• Perform additional duties as assigned to support overall community success.

Qualifications

• Completion of two to four years of college coursework is preferred.
• Five to seven years of relevant professional experience in sales or related roles, preferably within hospitality, real estate, or healthcare sectors.
• Demonstrated track record working with senior populations is highly desirable.

Compensation & Schedule

• Hourly wage ranges from $44 to $47, supplemented by sales commissions.
• Work schedule is either Tuesday to Saturday or Sunday to Thursday, contingent upon community scheduling.

Additional Information

• All applicant data will be managed confidentially pursuant to Equal Employment Opportunity guidelines.
• The employer values diversity and is committed to providing equal opportunities regardless of race, color, sex, sexual orientation, gender identity, religion, national origin, age (40 and over), disability, military status, genetic information, or any protected classification.
• Harassment based on protected categories is strictly prohibited.
• Compliance with all relevant federal, state, and local hiring laws is ensured, including considerations of unemployment status.
• Application submission does not guarantee a job offer.
• Indoor smoking is prohibited except in designated smoking areas compliant with applicable laws.