Director of Sales - Mass Market Segment

About Renesas Electronics

Renesas Electronics ranks among the world's foremost semiconductor companies, specializing in creating safer, healthier, greener, and smarter technologies. It aims to make every endpoint intelligent by providing comprehensive product solutions across automotive, industrial, infrastructure, and IoT markets. Their extensive product lineup includes leading MCUs, SoCs, Analog and power components, alongside integrated solutions that combine these offerings. With around 21,000 employees across 30+ countries, Renesas fosters a culture guided by transparency, agility, global mindset, innovation, and entrepreneurship, with a strong emphasis on diversity, inclusion, and sustainability.

Role Overview

The Director of Sales for the Mass Market segment is tasked with spearheading revenue growth, expanding market reach, and enhancing customer engagement in the mass-market domain within India. Reporting directly to the India Sales Leader, this role involves formulating and implementing regional strategies, managing distributor and channel partner relationships, driving opportunity creation and design-win growth, and ensuring tight coordination with Sales, Field Application Engineers (FAE), Marketing, and Product Groups.

Primary Responsibilities

• Lead mass market sales performance and drive demand creation within the assigned territory.
• Devise and implement comprehensive annual business plans and growth strategies for the mass market.
• Promote initiatives around Design Registration, Design-In, and Design-Wins to secure long-term revenue expansion.
• Maintain precise sales forecasting, pipeline oversight, and opportunity management.
• Stimulate regional demand through distributor sales and FAE activities targeted at mass market development.
• Identify and segment mass market customers by region (North, South, West) in partnership with AA segment leaders.
• Utilize Independent Design House (IDH) and Value-Added Reseller (VAR) partners along with the Renesas UX solution team to win solution-based deals.
• Collaborate with Channel Account Managers (CAM) to create distributor motivation programs and perform performance evaluations.
• Coach and guide the mass market sales team to effectively drive distribution sales and FAE efforts.
• Set clear sales targets, key performance indicators, and accountability standards.
• Cultivate a collaborative, customer-centric, and execution-focused team culture.
• Plan talent development and establish succession plans within the mass market organization.
• Build and nurture executive relationships with primary mass market customers.
• Conduct weekly pipeline and opportunity reviews with distributors and sales teams.
• Achieve Design Win (DWIN) and Design-In (DIN) targets consistently.
• Engage daily with distributors and customers to sustain strong partnerships.
• Work in close alignment with Product Groups, Marketing, FAE, Operations, and Regional Sales Leadership to support new product launches and solution marketing efforts.
• Track key operational metrics including revenue, design registrations, backlog, inventory health, and channel performance.
• Drive improvements in sales processes and the use of company sales tools.
• Ensure timely business reporting, accurate forecasting, and comprehensive reviews.

Qualifications

• Bachelor's degree in Engineering, Business, Marketing, or a related discipline.
• Over 20 years of experience in semiconductor, electronics, technology, or B2B sales.
• Proven leadership capabilities managing sales teams and channel partners.
• Strong skills in commercial negotiation and strategic business planning.
• Demonstrated ability to handle complex customer ecosystems and distributor networks.
• Excellent communication, presentation, and stakeholder management aptitude.
• Preferred: Direct semiconductor industry experience, leading regional or country-level sales organizations.
• Preferred: Deep understanding of demand creation, design-win management, and channel sales operations.
• Proven track record of driving growth in mass-market revenue via distributors and indirect sales channels.

Additional Information

Renesas is committed to making lives easier by delivering embedded semiconductor solutions with outstanding quality and system-level expertise. Their extensive portfolio includes high-performance computing, embedded processing, analog connectivity, and power management products. Renesas encourages career advancement across technical and business roles, promoting an inclusive work environment with flexible options including remote work. They embrace diversity and equal opportunity, ensuring a discrimination-free workplace aligned with legal protections.

Join Renesas to shape a smarter future, contribute to innovative product development, and advance your career in a globally recognized semiconductor leader.