Director of Sales, Marketing & Business Development

About Made In Nature

For more than 25 years, Made In Nature has been committed to creating snacks that not only taste exceptional but also benefit the body and environment. Their diverse product line features organic dried fruits and snacks under the Made in Nature brand, functional snacks via Go Wild, gourmet selections from Debbas, and A'cappella chocolates. Driven by global inspirations and local sourcing, the company prioritizes premium ingredients that embody authentic flavors. With a focus on innovation and nutrition, their recipes combine rich taste with healthful ingredients.

Role Overview

The Director of Sales, Marketing & Business Development will steer the company's commercial expansion by taking full ownership of revenue growth and marketing ventures. This key leadership role involves driving profitable sales advancement, deepening customer partnerships, structuring a disciplined sales team, and defining a distinct marketing position and strategy. Designed for a proactive and hands-on leader, the role suits someone thriving in a dynamic, lean environment who can craft strategy, maintain focus, execute directly, and mentor others. Success in this position demands managing customer requirements, brand focus, operational realities, and financial objectives simultaneously.

Key Responsibilities

• Design and implement a profitable growth strategy across branded goods, private label, retail, distributor, and new channels.
• Own responsibility for revenue goals, sales focus, pipeline growth, and commercial execution.
• Identify new customer prospects and expand relationships with existing clients.
• Establish disciplined sales procedures including pipeline forecasting, opportunity tracking, account planning, and sales reporting.
• Create accountability for sales performance, activities, and results.
• Lead negotiations with customers, conduct business reviews, handle pricing discussions, and develop growth plans.
• Collaborate closely with Operations and Finance to align growth with capacity, margins, and profitability.
• Drive the creation and implementation of a focused marketing strategy aligned with business goals and available resources.
• Manage and develop the marketing team to ensure clear priorities, ownership, and accountability.
• Set brand priorities covering positioning, consumer messaging, storytelling, retail support, sales materials, and digital presence.
• Translate business targets into practical, actionable marketing initiatives that support sales growth.
• Ensure marketing efforts focus on measurable activities producing business impact.
• Assess marketing and promotional campaign effectiveness, modifying priorities based on outcomes.
• Work collaboratively with Operations, Supply Chain, Finance, Quality/Food Safety, and Product Innovation to ensure commercial strategies match production capabilities, inventory, customer expectations, and profit goals.

Preferred Experience

• Over 10 years of commercial and sales experience within the consumer packaged goods (CPG) industry.
• Background in food, snack products, natural goods, or consumer brands.
• Experience engaging with retail clients and managing private label initiatives (club programs experience is advantageous).
• Leadership experience managing small teams.
• Familiarity with growth-stage, founder-led, or entrepreneurial company environments.
• Proficiency with ERP systems (NetSuite preferred), Microsoft Office, and Customer Relationship Management (CRM) software.
• Demonstrated self-starter with a collaborative mindset across teams.
• Experience managing broker networks.
• Strong sales skills with a commitment to growing and supporting a team.
• Solid experience overseeing promotional spending programs.