Director of Sales - Corporate

About Shangri-La Singapore

Shangri-La Singapore represents a heartfelt community where genuine care and respect are core to our culture. Located on 15 acres of green sanctuary near Orchard Road, the hotel offers 792 luxury rooms including specialized family-themed accommodations alongside comprehensive family amenities. We are committed to being a preferred employer offering excellent benefits, a sincere work environment, balance between work and life, and recognition of efforts.

Role Overview

We are searching for an accomplished and strategic Director of Sales – Corporate to lead the corporate business growth of our luxury hotel portfolio in Singapore. This executive position commands oversight of driving corporate revenue, nurturing high-value client partnerships, and coaching a Business Development team to meet and exceed sales objectives. Reporting directly to the Director of Commercial Sales in Singapore, this role is pivotal in formulating and executing sales strategies and enhancing corporate partnerships locally.

Key Duties and Responsibilities

• Provide inspiration and direction to the Corporate Business Development team to surpass revenue targets across hotels in Singapore.
• Formulate and implement corporate sales tactics that secure preferred hotel statuses and maximize account profitability.
• Set measurable goals, continuously evaluate team performance, and provide coaching to ensure results exceed expectations.
• Manage and expand key corporate accounts to increase transient and group business revenue streams.
• Identify new corporate business prospects and grow revenue within existing accounts.
• Negotiate competitive rates and sales terms consistent with revenue management goals.
• Lead initiatives to augment room, catering, food & beverage, and additional income streams aligned with budgetary guidelines.
• Utilize analytics and sales intelligence to assist pricing strategies, forecasting, and contract negotiations.
• Capitalize on opportunities for cross-selling and upselling within the hotel portfolio.
• Collaborate closely with hotel teams, Global Sales Offices, and regional stakeholders to foster strong partnerships.
• Coordinate efforts with Revenue Management, Events, and Business Conversion units to optimize outcomes.
• Represent the company at industry functions including sales missions, trade exhibitions, client gatherings, and other engagements.
• Assist in the preparation of regional sales plans, budgets, and industry market reviews.
• Ensure compliance with CRM data accuracy and adherence to sales policies and procedures.
• Monitor sales performance against budget, previous periods, and industry benchmarks.
• Provide mentoring, onboarding, and development opportunities to team members.
• Support recruitment, employee evaluations, and disciplinary actions as necessary.
• Promote a high-achieving, cooperative, and ethical sales culture.

Required Experience and Skills

• Significant leadership experience in sales within hospitality, luxury hotels, or similar industries.
• Expertise in managing corporate accounts and conducting complex negotiations.
• Capability to lead, motivate, and advance sales teams effectively.
• Strong analytical skills in business, budgeting, and commercial management.
• Exceptional communication, presentation, and relational skills.
• Professional integrity and a high standard of conduct.
• Advanced competency in Microsoft Office suite.
• Experience with Delphi.fdc (Amadeus Advanced) or similar sales software is preferred.
• Understanding of revenue management and optimization methodologies.

Personal Characteristics

• Strategic thinker with a results-oriented and client-centric mindset.
• Comfortable operating in a multicultural, fast-evolving environment.
• Adaptable, team-oriented, and focused on solution delivery.

Find Your Shangri-La

Joining Shangri-La means becoming part of a family that values harmony, respect, and shared success. We are dedicated to fostering an environment where our team members thrive personally and professionally.