Director of Online Marketing

About the Role

Scouto AI is seeking a seasoned digital marketing expert to lead the planning and execution of online campaigns focused on expanding brand reach, increasing website traffic, and enhancing sales through diverse digital channels including SEO, paid search, social media, and email marketing.

Key Responsibilities

• Formulate, oversee, and carry out integrated digital marketing strategies including SEO, PPC advertising, and social media marketing.
• Create compelling and brand-aligned content for multiple platforms such as websites, blogs, and social media profiles.
• Leverage analytical platforms such as Google Analytics to measure key performance indicators, evaluate campaign profitability, and generate detailed performance insights.
• Manage and optimize digital channels comprising SEO, SEM, email marketing campaigns, and online listing platforms to boost visibility and engagement.
• Conduct detailed analysis of market trends, customer behaviors, competitor moves, and new digital marketing innovations.
• Collaborate closely with creative design and sales teams to ensure unified and effective marketing collateral.

Required Qualifications and Skills

• A minimum of seven years' experience in digital marketing or a comparable field.
• Proficient usage of digital marketing tools such as Google Adwords, Google Analytics, SEO software, and various social media platforms.
• Strong analytical mindset combined with excellent verbal and written communication prowess and meticulous attention to detail.
• Bachelor's degree in Marketing, Communications, or a related discipline.