Head of Marketing

Role Overview

We are seeking a results-oriented Head of Marketing to lead our marketing operations at Scouto AI. This leadership position requires a candidate with a strong background in performance marketing who is capable of managing substantial advertising budgets, generating measurable leads, and building a competent marketing team. The focus lies primarily on driving performance and tangible outcomes rather than content or operations.

Key Responsibilities

• Develop, execute, and scale lead acquisition campaigns on Meta Ads platforms (Facebook and Instagram) and Google Ads, handling significant advertising expenditures.
• Continuously monitor daily advertising performance, optimize budget allocation, and generate reports on cost per lead (CPL) and conversion metrics.
• Oversee and expand the organization's organic presence on social media channels including Instagram, Facebook, and LinkedIn.
• Create and schedule compelling content such as posts, reels, and stories aligned with project launches.
• Recruit, lead, and oversee the marketing team, ensuring strategic marketing execution across performance, branding, and content domains.
• Collaborate with designers and external vendors to produce marketing collateral like brochures, banners, hoardings, and site signage, maintaining brand consistency across digital, print, and on-site platforms.
• Maintain a comprehensive library of project assets including photos, videos, floor plans, and renders.
• Plan and manage events such as property expos, open houses, and broker meetings, coordinating logistics and enhancing customer experiences at project locations.
• Monitor competitor projects, pricing strategies, and marketing tactics within targeted micro-markets.
• Generate weekly analytical reports covering leads, expenditure, engagement, and conversion rates.
• Manage Customer Relationship Management (CRM) systems to ensure leads are properly tagged, promptly followed up, and effectively transitioned to sales teams.

Qualifications and Experience

• Demonstrable expertise in performance marketing with measurable results and experience managing substantial ad budgets on platforms such as Meta Ads and Google Ads.
• Proficiency with Zoho and other CRM tools; experience in content creation software like Canva or CapCut.
• At least 5 years in marketing roles, ideally within real estate, property technology, or related sectors.
• Proven experience in establishing and managing marketing teams.
• Strong communication skills in English and Kannada, both written and verbal.
• Highly organized and capable of managing multiple campaigns concurrently.

Additional Preferred Skills

• Knowledge of SEO/SEM and deeper Zoho expertise.
• Previous marketing experience for residential plots or apartment developments.
• Understanding of Bangalore’s real estate micro-market dynamics.
• Familiarity with CRM platforms such as Salesforce or similar systems.
• Basic video editing skills suited for creating marketing reels and property walkthroughs.

Benefits and Work Environment

• Close interaction with leadership in a fast-paced, decision-driven environment.
• Comprehensive ownership over the marketing function with opportunities to expand the team.
• Performance-based bonus incentives.
• 15 days of paid leave annually in addition to public holidays.