Director of Marketing

Role Overview

SBH Fashion is looking for a Director of Marketing to lead the entire marketing operation, covering planning, execution, and people leadership. This role spans performance marketing, brand, affiliate and creator programs, social media, and creative direction, while coordinating both external agency partners and an internal team. The position carries ownership of the customer journey from the first paid interaction through community loyalty and repeat purchases across DTC and wholesale channels. The role reports to the President and includes three direct reports.

Location

This is an onsite role requiring four days per week in Camarillo. The office is expected to relocate to Thousand Oaks.

Key Responsibilities

• Build and lead the annual and quarterly marketing plan, including budget allocation and channel strategy.
• Brief, coordinate, and manage outside agencies so all work aligns to one unified direction.
• Maintain a cross-channel performance view across paid media, TikTok Shop, retention, DTC, and wholesale.
• Define ROAS, CAC, and retargeting goals and ensure the performance agency is accountable to them.
• Guide geo-targeted paid campaigns and event-based bursts tied to real-world activations.
• Shape retargeting strategy using owned audiences.
• Own brand positioning and voice for a youth basketball culture brand.
• Keep brand expression consistent across DTC, wholesale, agency-produced content, and in-person activations.
• Turn brand value into retail sell-in materials for wholesale partners.
• Set strategy for affiliate, creator, and roster programs, and direct agency-led outreach execution.
• Make sure creator content is repurposed into paid media rotation.
• Lead organic social strategy across TikTok, Instagram, Facebook, X, and YouTube.
• Approve creative work from agencies and contractors against brand standards.
• Develop and manage the community engine across partnerships, athletes, and consumers.
• Direct the team responsible for events, relationships, and content capture.
• Manage the in-house marketing team.
• Oversee wholesale marketing support.

Experience & Qualifications

The ideal candidate brings at least five years of marketing leadership experience, preferably within a DTC consumer brand that also sells through wholesale. You should have demonstrated success managing paid media performance, whether directly or through agency oversight, and experience leading affiliate, creator, or influencer marketing programs. Strong full-funnel understanding is important, including the ability to use ROAS, CAC, LTV, AOV, and sell-through data to guide budget and creative decisions. Prior experience managing several external agencies at once is required, along with the ability to work effectively in a lean, fast-moving environment. Strong brand judgment and the ability to quickly review and assess creative are also essential.

Preferred Experience

• Hands-on experience with TikTok Shop, Spark Ads, or GMV Max.
• Background in youth sports, apparel, or community-led consumer brands.
• Experience creating or expanding community and event programs such as activations and pop-ups.
• Understanding of wholesale retail marketing needs, including co-op funds, buyer assets, and retail calendars.

Compensation

The stated salary for this position is $150,000 per year.