Director of Marketing and New Business Development

Company Overview

MassMedia Marketing, Advertising, PR is an expanding advertising and public relations agency headquartered in Las Vegas, with offices also in Phoenix and Orange County. The agency is recognized for delivering results with expertise in hospitality, consumer services, and healthcare. It operates in an open, collaborative environment that fosters idea sharing and offers ample growth opportunities based on performance.

Role Overview

The Director of Marketing and New Business Development will provide strategic leadership for all marketing efforts at MassMedia. This leader will design and implement the agency’s annual marketing plan, enhance brand management, lead marketing initiatives, and drive new client acquisition. Mastery in integrated marketing communications and a strategic vision to expand MassMedia’s presence and clientele are essential.

Key Responsibilities

• Craft and implement the agency’s yearly marketing strategy to elevate the MassMedia brand.
• Ensure consistent brand positioning and messaging while steering brand evolution.
• Oversee all marketing initiatives including website management, content marketing, email campaigns, social media, public relations, thought leadership, executive visibility, award submissions, speaking events, case studies, event promotions, and brand partnerships.
• Lead the marketing team and coordinate the annual marketing calendar and campaign rollouts.
• Analyze marketing performance data and suggest improvements linked to business outcomes.
• Identify fresh marketing opportunities to strengthen brand recognition and visibility.
• Develop and implement business development strategies fostering new client relationships aligned with agency growth goals.
• Research and target organizations showing potential marketing needs due to organizational changes or growth triggers.
• Establish and maintain connections with C-suite executives, marketing leaders, and referral partners.
• Lead meetings with prospective clients and represent the agency at various networking, industry, and community events.
• Collaborate with leadership on proposals, presentations, and RFP responses, maintaining CRM data integrity and reporting.
• Manage sales pipelines, coordinate discovery and qualification calls, develop meeting agendas, and drive follow-up communications.
• Monitor pipeline health, conversion metrics, revenue forecasts, and share regular updates with executive leadership.

Performance Indicators

• Growth and increased visibility of the MassMedia brand.
• Effective execution of the annual marketing plan and improved website traffic and lead generation.
• Enhanced thought leadership, media presence, social media engagement, speaking opportunities, and award achievements.
• Successful generation of qualified business opportunities, executive meetings, proposals, client acquisitions, revenue, and strategic partnerships.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• Minimum seven years of progressive experience in marketing, brand management, business development, or agency leadership.
• Proven success in developing RFP responses and managing integrated marketing communications encompassing advertising, PR, digital marketing, media planning, creative, content marketing, and brand strategy.
• Demonstrated ability to increase brand awareness, drive demand, and support business growth through strategic marketing efforts.
• Track record of generating new business and nurturing executive-level relationships.
• Exceptional communication, presentation, interpersonal, strategic thinking, business acumen, and problem-solving skills.
• Strong organizational abilities with disciplined follow-through.
• Comfortable engaging in networking events, conferences, and business functions.
• Entrepreneurial mindset with a keen passion for growth and success.
• Experience within integrated marketing agencies is highly desirable.

Benefits and Additional Information

• Competitive salary with opportunities for promotion from within.
• Annual team bonuses linked to meeting individual and company-wide objectives.
• Comprehensive medical, dental, and vision insurance plans for employees and their families, including financial protection.
• 401(k) plan with a 3% company match.
• Generous paid time off amounting to up to four weeks annually, 11 paid holidays, and a paid birthday off.
• Paid maternity leave.
• Support for professional development, industry training, and career advancement.
• Mileage reimbursement for approved business travel.
• Applicants should submit a cover letter, resume, and salary expectations; phone inquiries are discouraged.