Director of Marketing

About Serko and Role Overview

Serko is dedicated to transforming business travel by creating a seamless, AI-powered global travel marketplace. Our team, spread across various international hubs including New Zealand, Australia, North America, India, and China, focuses on building impactful products for millions of corporate travelers worldwide. This leadership position is unique, focusing on spearheading marketing efforts for Serko.ai, an AI-native business initiative, driving its market positioning and expansion from early adopters to broad adoption.

Primary Responsibilities

• Lead the go-to-market (GTM) strategy and develop a compelling category narrative that positions Serko.ai prominently for both travelers and corporate customers.
• Manage and optimize the entire customer acquisition funnel, overseeing demand generation tactics and efficiency metrics such as Customer Acquisition Cost (CAC) and Return on Investment (ROI).
• Collaborate closely with Product and Data Science teams to enhance user experience, accelerate product-market fit, and champion product-led growth (PLG) principles.
• Design and execute multi-channel marketing campaigns utilizing paid, organic, and social platforms, employing advanced Generative AI tools to enhance campaign speed and personalization.
• Enhance Serko.ai’s digital presence by establishing it as an authoritative figure in AI-related domains, including large language models (LLMs), AI search engines, and chat interfaces, while continuously optimizing user journey quality and landing pages.

Required Qualifications and Attributes

• Demonstrated success in scaling businesses from inception to growth phases, with tangible results in customer acquisition, activation, and retention.
• Strong proficiency in product-led growth strategies, with a proven track record of working efficiently alongside Product and Engineering teams.
• A highly analytical approach, adept at interpreting user behavior data and performance metrics to refine growth tactics.
• Knowledge and enthusiasm for leveraging Generative AI technologies to innovate and improve marketing efforts.

Compensation and Benefits

• Competitive base salary ranging from $165,000 to $240,000 USD annually.
• Comprehensive medical benefits.
• Discretionary incentive plan linked to personal and corporate performance.
• Access to professional development resources including learning platforms and defined career path ownership.
• Flexible work policies supporting work-life balance.

Additional Information

Applicants must already be authorized to work for any employer in the United States. Currently, visa sponsorship is not offered or available for this role.