Director of Lead Marketing

About the Role

Vacatia is hiring a senior marketing leader to own its show, event, and off-property lead generation efforts across multiple regions. The position focuses on building lead volume, increasing package sales, and improving revenue through effective field marketing programs.

In this role, you will define the direction for lead marketing, guide an experienced management team, and make sure execution stays consistent across different markets. You will work closely with executive leadership to align plans, improve performance, and broaden the company’s market reach while helping strengthen the sales pipeline.

Key Responsibilities

• Create and implement a full lead marketing plan that supports revenue objectives.
• Improve results for lead generation, package sales, and revenue targets.
• Set clear expectations for event quality and brand presentation.
• Coach, manage, and develop leaders across production, training, operations, and administration.
• Build ownership, performance, and ongoing improvement within distributed teams.
• Review marketing and event data to raise ROI and lower cost per tour.
• Track essential performance metrics and share updates with executive leadership.
• Find and grow new partnerships, venues, and market opportunities.
• Support expansion plans and staffing model development.
• Oversee training, onboarding, and execution standards in every market.
• Make sure company policies and employment regulations are followed.
• Approve pay structures and incentive plans for field teams.

Requirements

• At least 7 years of experience in field marketing, event marketing, or lead generation.
• Minimum 3 years in a senior leadership position managing managers and cross-functional teams.
• Proven success driving performance across several markets.
• Experience in vacation ownership, timeshare, or hospitality marketing is preferred.
• Strong analytical ability and a history of using data to guide decisions.
• Excellent leadership, communication, and stakeholder management skills.
• Comfort using Microsoft Office and CRM/reporting systems.
• Strong organizational skills and the ability to adapt in a fast-moving environment.
• A valid driver’s license is required.
• This role involves regular travel of up to 40% to field markets, events, and company locations.

Additional Information

Vacatia offers flexible work arrangements based on business needs, including remote, hybrid, or on-site setup. The role calls for strong collaboration, the ability to juggle multiple priorities, and a professional approach in a dynamic, fast-paced setting.

Vacatia, Inc. is an equal opportunity employer and values workplace diversity.

Why Join Vacatia?

You will have the opportunity to build and scale an important revenue-driving function within a growing company. The role offers close collaboration with seasoned leaders, influence over company-wide strategy, and a direct hand in business growth and customer acquisition.