Director of Influencer & VIP Marketing - Urban Decay

About the Role

As Director of Influencer Marketing for Urban Decay, based in El Segundo, CA, you will lead efforts to significantly elevate the brand into the 'Top 10 Makeup Share of Influence.' The role focuses on transitioning influencer partnerships from transactional pay-to-play campaigns to cultivating a committed, authentic community of brand advocates through earned endorsement and trust-building.

Key Responsibilities

• Design and implement a continuous influencer strategy that targets micro, mid-tier, and macro influencers to foster brand enthusiasm, advocacy, and recruitment of new influencer talent based on data-driven insights.
• Expand the pipeline of new and emerging KOLs and influencers entering the brand's funnel while maintaining strong relationships with current supporters, dedicating around 65% of your efforts.
• Drive a 'win-back' initiative aimed at re-engaging lapsed creators and prestige influencers to maintain long-term loyalty and influence.
• Oversee influencer paid campaigns including new launches and evergreen promotions in collaboration with the product marketing team.
• Manage high-level influencer targeting lists to ensure engagement across multiple touchpoints like product seeding, events, and community management.
• Lead the micro-influencer program within the brand, including strategy development, campaign planning, and execution.
• Serve as the primary contact for VIP influencer and Key Opinion Leader relationships.
• Collaborate with marketing and paid media teams to design boosting campaigns aimed at raising brand awareness, increasing traffic, and driving sales.
• Work closely with product marketing to align influencer activations with overall marketing plans and product messaging for measurable business impact.
• Lead internal teams and external agencies managing influencer strategies.
• Be prepared to work irregular hours including weekends, evenings, and holidays as required.

Capabilities and Skills

• Proven expertise in influencer management including identifying, recruiting, and nurturing genuine industry connections and advocates to strengthen brand reputation.
• Strong creative thinking skills with the ability to devise innovative marketing approaches and value-added campaigns.
• Effective persuasive communication skills to articulate brand vision to partners and stakeholders.
• Deep familiarity with social media platforms such as TikTok and Instagram Reels and an understanding of evolving influencer trends.
• Data-driven marketing proficiency to analyze social media data and optimize influencer partnerships and campaign outcomes.
• Ability to act quickly on emerging creator trends and audience sentiment.
• A commitment to maintaining brand integrity, ensuring influencer content aligns with Urban Decay’s luxury indie image.
• Strong collaborative skills to work cross-functionally with marketing, sales, product, and customer service teams to guarantee a consistent brand experience.

Additional Information

Salary range offered is between $128,000 and $180,000 annually, plus bonus. The role requires availability for occasional weekend, evening, and holiday work as necessary.