Director of Growth Marketing

Role overview

A global consumer technology company is looking for an experienced marketing leader to drive customer growth across multiple international markets. This role has broad ownership across acquisition, activation, retention, and lifecycle marketing, with a strong focus on commercial impact and measurable results.

You will steer the overall growth agenda, manage substantial marketing spend, and guide specialist teams in a fast-moving environment. The role requires a mix of strategic thinking, hands-on execution, and the ability to influence senior stakeholders.

Key responsibilities

• Create and deliver the international growth plan spanning acquisition, activation, retention, and lifecycle activity.
• Lead cross-functional marketing specialists covering performance marketing, CRM and lifecycle, product growth, and website optimisation.
• Take responsibility for a major marketing budget and ensure investment decisions support ROI, customer growth, and business outcomes.
• Design and run experimentation programmes that lift conversion rates, engagement, and customer lifetime value.
• Work closely with Product, Engineering, and Data teams to improve the full customer journey.
• Use customer insights, analytics, and market movements to uncover and prioritise growth opportunities.
• Establish scalable operating practices that strengthen collaboration, execution, and decision-making.
• Influence senior leaders and help deliver customer growth and revenue goals.

About you

The ideal candidate is a commercially sharp growth marketing leader with a strong record of driving customer expansion at scale. You should be comfortable balancing strategy with execution and leading teams through change and growth.

• At least 10 years of experience in growth marketing, performance marketing, digital marketing, or a closely related consumer growth role.
• Demonstrated success in leading large-scale acquisition, retention, and lifecycle programmes.
• Experience handling substantial marketing investment with clear accountability for returns and commercial performance.
• Experience in fintech, ecommerce, retail, or another fast-growing consumer business environment.
• Strong command of paid media, CRM, lifecycle marketing, conversion optimisation, and experimentation.
• Excellent analytical ability, with a track record of using data, insights, and testing to guide decisions.
• Experience managing, coaching, and developing high-performing marketing teams.
• Strong stakeholder management skills and confidence engaging senior executives.

Why this role stands out

• Lead the growth strategy for a globally recognised consumer technology business.
• Own meaningful marketing investment and shape business-wide outcomes.
• Drive acquisition, retention, and lifecycle work across international markets.
• Build and develop a strong Growth Marketing team.
• Join a collaborative, fast-paced environment with real progression potential.

Additional information

This is a contract role based onsite in Melbourne, Victoria, Australia. The client has also indicated interest in speaking with senior growth marketing leaders who can combine commercial strategy with team leadership and customer-centric execution. A confidential discussion contact was provided in the source material.