Director of Ecommerce & Digital Marketing

About the Role

This position is for a Director of Ecommerce & Digital Marketing partnering with a growing consumer products firm based in Fort Worth, TX. The role focuses on spearheading the direct-to-consumer (DTC) growth strategy and overseeing all ecommerce activities. While the job is primarily hybrid onsite in Fort Worth, exceptional remote candidates will be given consideration.

Key Responsibilities

• Take full ownership of the DTC ecommerce business including driving revenue growth, managing merchandising, crafting promotional strategies, and overseeing website performance.
• Develop and implement tactics that enhance conversion rates, customer acquisition, retention, and increase customer lifetime value.
• Supervise the Amazon sales channel through an external agency, ensuring accountability and uncovering new growth opportunities.
• Coordinate with multiple external agencies managing paid media, Amazon, and digital marketing to keep strategies aligned with company goals.
• Lead the marketing team by working closely with an internal Marketing Manager and senior executives.
• Analyze key performance indicators (KPIs) and overall business metrics to inform data-driven decisions across digital platforms.
• Collaborate cross-functionally on forecasting, inventory management, promotional schedules, and initiatives aimed at improving customer experience.

Candidate Profile

• Minimum of 5 years experience in ecommerce leadership roles with responsibility for a DTC business, ecommerce department, or profit and loss management.
• Proven track record in growing ecommerce operations through conversion optimization, retention efforts, merchandising strategies, and channel management.
• Proficiency with Shopify and familiarity with other ecommerce platforms and analytics software.
• Experience managing Amazon channel operations and coordinating with external agencies.
• Strong knowledge of digital marketing disciplines including paid media, CRM, email and SMS marketing, and customer lifecycle management.
• Analytical with experience leveraging KPIs to make profitable and strategic business decisions.
• Background in consumer packaged goods (CPG), consumer products, or similar tangible goods sectors is advantageous.

Benefits and Opportunity

• Opportunity to lead and innovate the ecommerce strategy for a consumer brand with strong growth potential.
• High-level exposure to executive leadership with significant impact on business outcomes.
• A strategic leadership position with pre-established agency partnerships and internal support.
• Competitive salary with bonus potential, comprehensive benefits package, and a flexible hybrid work setup.