Director of Ecommerce

About Outdoor Collective/SPYDER

With over four decades of expertise in performance apparel, Outdoor Collective/SPYDER specializes in developing and selling technical gear crafted for challenging environments. The company operates multiple brands, offering products under owned, licensed, and private label categories, and serves a wide spectrum of outdoor and active lifestyle consumers globally. Its culture encourages innovation, creativity, and a dedication to quality and outdoor passion.

Role Overview

As the Director of Ecommerce located in New York, NY, you will take full responsibility for driving and expanding the digital commerce operations and revenue growth. This on-site role encompasses managing the ecommerce profit and loss, setting online sales objectives, and leveraging data-driven strategies in merchandising, pricing, and promotions. You will oversee site performance, user experience, marketing collaborations, and inventory coordination while leading a multidisciplinary team to enhance the customer journey and foster sustained growth.

Key Responsibilities

• Manage ecommerce revenue generation and profitability, monitoring key performance indicators such as conversion rates, average order value, customer acquisition cost, and return on ad spend.
• Develop and implement annual sales plans and financial forecasts in partnership with finance and planning teams.
• Maintain gross margins by ensuring disciplined pricing, markdown management, and promotion tactics to maximize full-price sales.
• Strategize pricing, product bundling, and merchandising to increase order value and profit margins.
• Discover and exploit additional revenue opportunities including marketplaces, wholesale-to-direct-to-consumer transitions, and subscription models.
• Lead paid and organic marketing strategies across platforms like Meta, Google (Search, Shopping, Performance Max, YouTube), display advertising, and SEO.
• Oversee email and SMS marketing campaigns to enhance customer engagement, retention, and revenue streams.
• Manage customer acquisition and retention with a focus on balancing growth efficiency with long-term customer value and brand loyalty.
• Maintain a consistent and distinct brand voice for Spyder and Venom across all customer interactions.
• Direct affiliate and partnership marketing initiatives as a revenue channel, including prospecting, negotiating, and onboarding new partners.
• Administer affiliate programs on Impact and Trybe platforms, managing tracking, commissions, payouts, and compliance.
• Develop and nurture relationships with top affiliates, influencers, and content collaborators, optimizing terms to ensure margin-positive growth.
• Collaborate with UX, product, and engineering teams to enhance site conversion, mobile functionality, and checkout experience, including leading A/B testing and conversion rate optimization efforts.
• Recruit, mentor, and guide a team encompassing ecommerce, digital marketing, and affiliate management, alongside managing agency and vendor partnerships.
• Work cross-functionally with merchandising, creative, supply chain, customer service, and finance teams, providing executive leadership with insights on performance and strategy.

Candidate Profile

• A minimum of 8 to 12 years of progressive experience in ecommerce, digital marketing, or online sales leadership roles, including at least 3 to 5 years at a senior or vice president level.
• Demonstrated success in driving profitable revenue growth within direct-to-consumer ecommerce businesses, preferably within apparel, fashion, or outdoor sectors.
• Strong capability to escalate sales while protecting gross margins through strategic pricing and promotional discipline.
• Direct, hands-on experience managing affiliate and partnership sales programs, particularly using Impact.com and Trybe platforms.
• Expertise in paid marketing campaigns, especially on Meta and Google platforms, alongside proficiency in email/SMS marketing tools such as Klaviyo, Attentive, or Postscript.
• In-depth knowledge of Shopify platforms and data analytics to drive informed decision-making.
• Proven leadership ability in building and managing high-performing teams incorporating both internal staff and external agencies.
• The ability to combine strong sales skills with marketing savvy, adept at closing deals, negotiating partnerships, and developing comprehensive funnel strategies.
• A proactive and innovative mindset suited for a fast-moving, entrepreneurial environment that values creative problem solving and relentless pursuit of success.

Preferred Qualifications

• Experience within fashion, apparel, outdoor, footwear, or lifestyle brand sectors.
• Familiarity with influencer marketing and creator commerce platforms.
• Experience expanding ecommerce operations internationally including localization efforts.
• An MBA or another advanced degree is advantageous but not mandatory.

Success Metrics

• Growth in ecommerce revenue and achieving targeted gross margins.
• Efficiency in full-price product sell-through and markdown/discount management.
• Affiliate and partnership revenue and margin contributions, including growth of affiliate partner portfolio.
• Improvement in site conversion rates and average order values.
• Optimization of customer acquisition cost, retention rates, repeat purchases, and lifetime value.
• Development and retention of a high-performing team.