Director of Content and Brand Strategy

About the Role

We are seeking a visionary Director of Content and Brand Strategy based in the United States to lead the transformation of an established digital media brand into a dynamic multi-platform presence. This fully remote role blends editorial innovation, audience expansion, and commercial growth, focusing on content across written, social, video, community, and emerging digital channels. The role requires strategic leadership combined with hands-on execution, collaborating with editorial, commercial, and creative teams to fortify brand identity and diversify revenue streams.

Key Responsibilities

• Develop and implement a holistic content and brand strategy enhancing brand consistency over editorial, social media, video, community, and emerging platforms.
• Steer editorial direction by setting rigorous content standards that uphold journalistic integrity and compelling storytelling.
• Create and launch social-first video and multimedia projects tailored for platforms like YouTube, TikTok, Instagram Reels, and Shorts.
• Expand audiences by growing newsletters, online communities, and owned channels to foster direct, long-term connections.
• Collaborate with commercial teams to innovate revenue streams through branded content, sponsorships, affiliate marketing, events, memberships, and subscriptions.
• Align content and brand efforts with business goals, managing performance via measurable KPIs.
• Ensure consistent brand messaging, voice, and visual identity across all digital interfaces.
• Work cross-functionally to enhance workflows, prioritize key initiatives, and drive sustainable growth.
• Stay abreast of industry trends, audience insights, and platform changes to constantly refine strategies and identify new opportunities.

Candidate Profile

• At least seven years of experience in digital media, content strategy, brand leadership, or editorial management, ideally within consumer media or publishing.
• Demonstrated success in creating social-first content plans and scaling audiences across diverse digital platforms.
• Experienced in building multimedia content franchises, including video, live events, and emerging digital formats.
• Strong commercial acumen with knowledge of branded content, affiliate marketing, sponsorships, events, memberships, subscriptions, or diversified revenue models.
• Proficient in managing budgets, business performance, and strategic projects with a holistic management approach.
• Able to balance strategic long-term planning with effective day-to-day execution.
• Deep understanding of gaming, entertainment, or enthusiast communities and online audience behavior.
• Data-driven approach with experience in KPI definition, performance analysis, and strategy optimization.
• Exceptional leadership, communication, collaboration, and stakeholder management capabilities.
• Familiarity with community platforms, newsletter growth, creator ecosystems, or evolving traditional brands into modern digital properties is advantageous.
• A passion for gaming and digital culture is highly valued.

Compensation and Benefits

• Annual salary ranging from $80,000 to $100,000.
• 100% remote work arrangement within the United States.
• Leadership role shaping editorial and brand strategy for a well-known digital media entity.
• High degree of ownership and strategic input across content, audience engagement, and commercial growth initiatives.
• Innovative, collaborative, and entrepreneurial work culture.
• Opportunity to develop cutting-edge multimedia franchises and explore emerging digital platforms.
• Professional growth prospects within a rapidly evolving digital media environment.
• Access to advanced content strategy, creator engagement, and audience development methodologies.
• Chance to influence the long-term direction and business expansion of the brand.

Additional Information

This opportunity is coordinated on behalf of a partner company responsible for handling applications and subsequent steps. The company uses AI-powered tools to fairly evaluate candidates based on core qualifications, with final hiring decisions made internally by the partner company. Applications involve processing of personal data compliant with data protection laws.