Director of Brand Marketing

About Us

We are a prominent retailer and distributor specializing in premium beauty products, with a key focus on wigs and hair extensions. Our flagship brand, Unice Hair, is well-known for high-quality wigs and hair products serving customers domestically and internationally. We are committed to innovation, superior quality, and excellent customer satisfaction, and we are actively broadening our market presence through targeted marketing initiatives.

Role Overview

We are looking for an experienced and proactive Brand Marketing Director to lead the creation and execution of marketing strategies across multiple brands in the U.S. You will spearhead brand positioning efforts, oversee impactful marketing campaigns across various channels, manage budgets, raise brand visibility, and supervise the marketing team to fuel our growth trajectory.

Key Responsibilities

• Design and implement robust brand strategies that align with corporate objectives.
• Drive brand positioning efforts and lead brand enhancement projects to increase market impact.
• Plan, carry out, and analyze the performance of marketing campaigns across online and offline platforms.
• Administer marketing budgets to achieve cost efficiency and maximize return on investment.
• Lead and coach a marketing team based in Los Angeles to deliver high performance.
• Work collaboratively across departments to ensure marketing aligns with overall business goals.

Qualifications

• Must have lawful authorization to work in the U.S. (Green Card, citizenship, or valid work visa).
• A minimum of five years’ experience in brand marketing or brand management roles.
• Demonstrated success with brand positioning and brand development projects.
• Strong leadership capabilities and experience managing teams.
• Proven ability to manage marketing budgets and evaluate campaign effectiveness.
• Excellent communication skills and strategic planning abilities.

Preferred Qualifications

• Industry experience in wigs or hair extensions, especially with brands similar to Unice Hair.
• Background in beauty or related categories is advantageous.
• Bilingual proficiency in English and Chinese is a bonus.

Work Location

Role based in Los Angeles, CA (office environment) or New York, NY with remote working combined with regular visits to Los Angeles.

Employee Benefits

• Medical insurance coverage beginning immediately upon hire.
• Participation in a 401(k) retirement plan with 5% match after one year of employment.
• Dental insurance and vision insurance.
• Gym membership provided.
• Paid time off benefits.

Additional Information

This is a full-time, on-site position requiring strategic and operational involvement in marketing activities at the corporate level.