Director of Brand and Media

About WarriorBabe

WarriorBabe is dedicated to empowering women through personalized nutrition and fitness coaching. We focus on midlife strength and nutrition, providing tailored macronutrient plans, workout programming, one-on-one coaching, a dedicated mobile app, and a supportive online community. Our mission is to help 100,000 women reclaim their confidence and strength by rejecting fad diets and embracing strength training as a new approach to fitness.

Role Overview

We are seeking a Director of Brand and Media to lead the creation and management of our brand identity, media presence, community engagement, and affiliate marketing initiatives. You will take ownership of our brand architecture, develop a comprehensive media strategy including long-form content, spearhead a large-scale affiliate program, and build a vibrant and engaged community. This position will also involve building and managing a department to support these efforts.

Key Responsibilities

• Define and implement brand architecture, integrating all channels under the WarriorBabe master brand and managing both internal brand voices and external ambassador programs.
• Develop and execute a long-form content strategy centered on YouTube and reposition the podcast for maximum impact and engagement.
• Create and launch a TikTok Shop affiliate program with extensive recruitment, activation, and performance metrics aiming for significant affiliate-driven revenue.
• Establish a repeatable, scalable product drop strategy targeting sales of up to 50,000 units within a 24-hour period through a combination of affiliate and owned audience activation.
• Design and pilot community initiatives including programs, pop-up events, city ambassador models, focused on transforming audience engagement into commerce.
• Build and lead a growing team, recruiting key roles such as Brand Voice Lead, Organic Lead, Studio Lead, Affiliate & Commerce Lead, and Community & Events Lead.

Candidate Profile

• Proven track record building consumer brands or creator networks with at least 1 million engaged followers or 30 million monthly video views.
• Demonstrated experience in establishing and managing community and ambassador programs with robust recruitment and activation strategies.
• Strong commercial experience including revenue responsibility over affiliate programs, TikTok Shop, or product launches.
• Passionate about long-form content and experienced with developing connected storylines and increasing watch-time on platforms like YouTube.
• Skilled at managing multiple brand personas and talent simultaneously.
• Energetic builder comfortable with scaling organizations from the ground up while managing ongoing operations.

Compensation and Hiring Process

• Base salary range from $150,000 to $225,000, depending on experience.
• Performance bonuses are offered quarterly based on key performance indicators, enabling top candidates to earn $340,000 or more annually.
• Hiring involves in-depth discussions about your past successes, a brand architecture exercise, real-time problem solving with a live math test, organizational planning, and a paid working sprint to design a 12-month brand and media plan.

First 90 Days Plan

• Audit all existing channels and voices, finalize brand architecture, initiate key hires, and define the 12-month performance scoreboard with leadership.
• Launch a structured YouTube content slate and reposition the podcast, while activating an affiliate program with over 1,000 recruits.
• Execute the initial product drop event, grow the affiliate base beyond 2,500, and present strategic scaling plans.

Company Philosophy

We are a women-led brand dedicated to helping women navigate midlife strength and nutrition. Joining WarriorBabe means becoming part of a movement to build a strong, connected community where strength is celebrated as the new standard of beauty and wellness.