Director Marketing (m/w/d)

About the company

Coty is a global beauty company with a strong international presence. It is a worldwide leader in fragrances and ranks number 3 in colour cosmetics. Its broad portfolio includes many well-known brands sold in more than 150 countries. The company is driven by a modern view of beauty and by brands that inspire customers across the globe.

The local portfolio includes successful luxury and lifestyle names such as HUGO BOSS, CALVIN KLEIN, GUCCI, BURBERRY, CHLOÉ, MANHATTAN, MAX FACTOR and others.

What you can expect

• Flexible working arrangements with up to 50% home office, trust-based working hours and adaptable scheduling
• A positive team environment built on diversity, collaboration and a good atmosphere
• Work in an international corporate setting with flat hierarchies and engaging projects
• A modern workplace setup
• Free company parking, a central location and strong public transport connections

Role overview

This position is available as soon as possible in Darmstadt, Germany. The role carries full responsibility for the performance and growth of the assigned category/brand, with a strong focus on Manhattan.

Key responsibilities

• Own the commercial success of the managed category or brand against defined KPIs
• Support the professional and personal development of direct reports
• Design annual and long-term national business plans and brand strategies together with senior management
• Guide the Manhattan brand equity strategy with a clear focus on relevance, differentiation and sustainable growth
• Lead the full development cycle for new segments, products and innovations, from initial concept and senior management briefing through to launch
• Translate trend, product and market insights into recommendations and actions for global marketing
• Ensure strong market launches for new segments and products while evolving the existing portfolio in line with brand and portfolio strategy
• Own the strategic master idea, campaign development and asset systems across paid, owned and earned channels
• Create media, PR and influencer strategies and manage advertising and consumer promotion activities
• Make sure all communication is consistent, high quality and aligned with the brand across every touchpoint
• Control the marketing budget, monitor brand profitability and take corrective action to achieve marketing targets
• Manage volume planning together with Sales and Demand Planning
• Lead external agencies in PR, media and promotions
• Continuously improve processes and unlock synergies
• Represent the company at events, conferences and external meetings nationally and internationally, including support for key customer appointments such as annual negotiations

What makes you a strong fit

• Strong instinct for building beauty brands
• Experience in local or global marketing for the relevant category
• Proven track record in steering product innovation processes from insight and briefing through to go-to-market
• Ability to create coherent brand and campaign concepts across all touchpoints
• Capability to translate global strategies into locally relevant execution
• High intercultural awareness
• Entrepreneurial mindset and ability to work independently
• Strong decision-making ability
• Strategic approach to work
• Skill in structuring complex end-to-end responsibilities, prioritising them and embedding them effectively in the team
• Strong analytical thinking
• Creativity and a high level of digital affinity
• Strong service orientation and customer focus
• Confident, persuasive leadership presence
• Experience working strategically with international cross-functional teams such as R&D, Supply Chain, Legal/Regulatory and Finance
• Excellent German and English skills, spoken and written
• Very strong presentation and storytelling ability for management and decision-making forums
• Confident use of MS Office and Co-Pilot

Application notes

Please submit complete application documents, including your earliest possible start date and salary expectations. The direct contact for this position is Christopher Johnson.

Equal opportunity statement

The company values diversity and offers equal employment opportunities regardless of skin colour, ancestry, religion, gender, national origin, sexual orientation, age, citizenship, marital status or disability.