Director, Government Relations, APAC

About SHEIN and the Role

SHEIN is a rapidly expanding international online fashion retailer seeking a skilled professional to join as the Director of Government Relations for the Asia-Pacific (APAC) region. This role offers an opportunity to thrive in a fast-paced, agile environment that values passion, innovation, customer-centricity, rapid responsiveness, continuous learning, and cross-level collaboration.

Key Responsibilities

• Monitor and analyze strategic public policy developments and assess their impact on SHEIN's business interests within APAC.
• Provide actionable advice to senior leadership and business units on political, regulatory, and policy matters affecting the company.
• Engage and cultivate relationships with vital stakeholders including government officials, regulators, NGOs, media, and industry bodies to advance market access and business growth in the region.
• Design and implement advocacy strategies that convert policy discussions into measurable commercial gains.
• Craft and lead strategic communication plans to strengthen the company’s policy positioning and public profile.
• Coordinate meetings with external entities, including preparing briefing materials and presentations for senior executives.
• Oversee and coordinate networking events and platforms to enhance stakeholder collaboration.
• Lead and nurture a team across APAC with a focus on proactivity and commercial-mindedness.

Required Qualifications and Experience

• A degree in International Relations, Political Science, Global Studies, Law, Economics, Communications, Media, Journalism, or closely related disciplines.
• Minimum of 10 years' experience in corporate or public affairs, government relations, public policy, corporate communications, or public relations.
• Demonstrated expertise in policy research, development, analysis, and external communication strategy formulation and execution.
• A well-established policy and regulatory network within the APAC region.
• Proven ability to resolve complex issues effectively while upholding high standards.
• Strong motivation to convert policy and regulatory interactions into commercial results.
• Excellent analytical, oral and written presentation, and project management skills.
• Fluency in English and Chinese.
• Superior interpersonal abilities and capacity to manage multiple priorities with meticulous attention to detail in a dynamic setting.