Director, Field Marketing

About the Role

The Field Marketing Director (FMD) at Constellation Brands oversees the creation and implementation of localized marketing strategies within the Southeastern Business Unit (SEBU). This role liaises closely with Marketing and Sales teams to design, manage, and assess marketing initiatives tailored for key markets. Functioning as the primary marketing communications leader, the FMD secures alignment with business unit leaders, distributors, and customers, guiding both internal marketing teams and external agencies for optimal execution.

Core Responsibilities

• Develop the annual marketing plan aligned with business objectives, leveraging diverse data sources including IQ, Circana, Numerator, consumer research, and competitive insights.
• Adapt brand strategies to focus on local market needs, integrating national resources with local partnerships, sponsorships, and regional programs.
• Collaborate with Media and Brand Marketing teams to craft localized media plans and oversee creative development aligned with regional priorities.
• Spearhead budget planning and resource allocation to meet marketing and sales goals.
• Lead the execution of marketing programs including retail tools, consumer engagement, media, customer marketing, and on-premise activation.
• Manage budgets accurately with financial forecasting, risk analysis, and month-end reporting.
• Participate actively in leadership and sales meetings, ensuring marketing initiatives remain aligned and transparent.
• Direct sponsorship strategy from opportunity evaluation through contract management, ensuring each partnership supports business and brand goals with clear ROI metrics.
• Oversee a marketing team, fostering proficiency across competencies, and providing leadership in a fast-paced environment.
• Maintain strong agency relationships for creative, media, promotion, and activation campaigns, including drafting and assessing creative briefs.
• Measure program success and provide comprehensive recaps to internal teams to influence future marketing efforts.

Qualifications & Experience

• Bachelor's degree in marketing, communications, or a related field required; Master's degree or MBA preferred.
• Minimum 10 years of marketing experience with a cross-functional background including brand, retail, channel, trade marketing, experiential marketing, or partnerships.
• Proven leadership experience managing direct and indirect reports.
• Experienced in agency management and creative evaluation.
• Strong interpersonal, communication, negotiation, and presentation skills.
• Tech-savvy with proficiency in MS Word, Excel, PowerPoint, and familiarity with social media technologies applied to marketing.
• Experience in alcohol beverage or CPG industries with a three-tier distribution model is highly desirable.
• Preferably experienced in working with major sports leagues, entertainment partners, or close sales collaboration.

Work Environment & Physical Requirements

• Flexible to sit or stand for long durations, with some lifting required; reasonable accommodations available.
• Based in South Florida (Miami, Fort Lauderdale, West Palm Beach) with 40% travel expected.

Compensation & Benefits

The salary for this position ranges from $147,500 to $240,700 annually depending on factors such as location, experience, and qualifications. The comprehensive benefits package includes paid time off, medical/dental/vision insurance, 401(k), and other employee benefits. Compensation decisions consider many variables including performance and organizational needs. Bonus or commissions are discretionary and subject to company policies.

Equal Employment Opportunity

Constellation Brands commits to equitable employment opportunities regardless of gender, age, race, religion, sexual orientation, disability, veteran status, or any other legally protected categories.