Director, Digital Channels (UAE National)

Role overview

This is a senior leadership opportunity with a technology-focused organisation operating at scale in the UAE. The role centres on shaping and improving digital channels that are critical to customer experience, platform adoption, and broader transformation goals.

The position requires leading large, customer-facing digital platforms and bringing more than 10 years of experience in digital product and channel performance.

About the organisation

The employer is a technology-led business with a significant footprint across the UAE, delivering advanced digital platforms and services within a complex and changing ecosystem. Digital performance, usability, and engagement are central to its strategic priorities, and the environment is highly visible with strong emphasis on innovation and customer outcomes.

Key responsibilities

• Set and deliver a digital channels roadmap that supports organisational objectives.
• Oversee the creation, improvement, and long-term performance of web and mobile experiences.
• Connect products and services across digital touchpoints while keeping user experience at the centre.
• Lead mobile app development activity and manage release processes through app stores.
• Track performance indicators and improve channels using analytics and customer input.
• Continuously strengthen usability, accessibility, and user engagement.
• Handle budget ownership, operational performance, and allocation of resources within the department.
• Work closely with senior leaders and external partners across a multi-layered ecosystem.
• Drive change programmes and contribute to broader transformation efforts.
• Recruit, guide, and develop a high-performing team focused on customer needs.

Candidate profile

The successful applicant will be a senior digital leader capable of operating in a large, complex environment. Strong experience in digital product leadership, channel optimisation, stakeholder management, and team leadership is essential. The role also calls for a practical, data-led approach to improving performance and customer experience.

Benefits and offer

• A leadership position with meaningful impact in a large-scale digital setting.
• The chance to influence and improve widely used digital platforms.
• Exposure to complex operating environments and highly visible initiatives.
• Strategic involvement in customer experience and digital performance improvement.
• Potential for long-term career development within a transformation-led organisation.

Additional information

Contact name: Ian Pollington.

Job reference: JN-062026-7042766.